Business Management - Marketing Management Major
Marketing Management Major
This is an exciting time to work in the field of marketing with all of the innovative new ways to engage with consumers. Learn how to interpret and respond to customer needs better than the competition by analyzing consumer trends, competitive activity and other factors.
1st & 2nd Semester
The first two semesters of the program are common for all Business Management Majors.
* This course is graded on a pass/fail basis.
Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.
Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major (opens in new window) .
3rd & 4th Semester
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
5th & 6th Semester
REQUIRED:
7th & 8th Semester
REQUIRED:
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
Marketing Management Co-op Overview
Marketing Management Department offers an optional co-op program which provides graduates with 16 months of work experience integrated into their academic program.
Students wishing to be considered for this program must apply for admission into the co-op option during the fifth semester of the program. Admission into the co-op program is based on the following four items:
Minimum CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
Evidence of superior oral and written communications skills
Interview with the Faculty Advisor
Resume/CV
Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.
The Marketing Management Department cannot guarantee work term jobs, but the Office of Co-operative Education (opens in new window) and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs. The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.
The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.
Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.
NOTE*: Students are expected to follow the sequence prescribed for their program. Deviation from the sequence requires the submission of a formal request to the Co-op Faculty Advisor and approval from the School. With permission from the School/Department, students may be allowed to graduate with the co-op endorsement with fewer than the prescribed work terms.
1st & 2nd Semester
The first two semesters of the program are common for all Business Management Majors.
* This course is graded on a pass/fail basis.
Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.
Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major (opens in new window) .
3rd & 4th Semester
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
5th & 6th Semester
REQUIRED:
7th & 8th Semester
7th Semester (offered in Fall Only)
Begins Fall 2017.
REQUIRED:
LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.
PROFESSIONAL AND PROFESSIONALLY-RELATED*:
Two courses from Table I.
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.
5th & 6th Semester
REQUIRED:
7th & 8th Semester
REQUIRED:
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
1st & 2nd Semester
The first two semesters of the program are common for all Business Management Majors.
* This course is graded on a pass/fail basis.
Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.
Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major (opens in new window) .
3rd & 4th Semester
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
5th & 6th Semester
REQUIRED:
7th & 8th Semester
REQUIRED:
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.
5th & 6th Semester
REQUIRED:
7th & 8th Semester
REQUIRED:
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
