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MKT 504
Effective Persuasion
This course covers the fundamentals of the sales process and personal persuasion in the business world. Students work individually and in groups to discuss the theories and practice of effective techniques for selling themselves, their ideas and/or their products to prospective employers and/or customers. Students participate in discussions and role playing to develop an ethical understanding of customer interface, and high level communication and interpersonal skills, which are the cornerstones for successful selling.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Accounting and Finance Professionally-Related Table I
- Arts and Contemporary Studies Professionally-Related Table II
- Business Management - Entrepreneurship Major
- Business Management - Marketing Management Major
- Business Management Professionally-Related Table I
- Business Technology Management Professionally-Related Table II
- Entrepreneurship and Innovation Minor
- Fashion Communication/Design
- Fashion Professionally-Related Table III
- Geographic Analysis Professionally-Related Table IV
- Graphic Communications Professionally-Related Table I - Former Curriculum
- Hospitality and Tourism Management Professionally-Related Table II
- International Economics and Finance Professionally-Related Table IV
- Marketing Minor
- Open Elective Table
- Philosophy Professionally-Related Table IV
- Psychology Professionally-Related Table IV
- Retail Management Professionally-Related Table II
- Sales Management and Service Quality Minor
