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MKT 400
Understanding Consumers and the New Media
The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Accounting and Finance Professionally-Related Table I
- Addenda and Errata
- Arts and Contemporary Studies Professionally-Related Table II
- Business Management - Marketing Management Major
- Business Management Professionally-Related Table I
- Business Technology Management Professionally-Related Table II
- EBusiness Minor
- Fashion Professionally-Related Table III
- Graphic Communications Professionally-Related Table I - Former Curriculum
- Hospitality and Tourism Management Professionally-Related Table II
- MKT 510 - Innovations in Marketing
- MKT 600 - Integrated Case Analysis
- Marketing Minor
- Nutrition and Food Table I, II and Open Electives
- Professionally-Related Table II - Performance Acting/Dance
- RMG 302 - Retail Consumer Insight
- Retail and Services Management Minor
- Undeclared Arts Professionally-Related Table II
