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MKT 300
Marketing Metrics and Analysis
This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Accounting and Finance Professionally-Related Table I
- Arts and Contemporary Studies Professionally-Related Table II
- Business Management - Entrepreneurship Major
- Business Management - Marketing Management Major
- Business Management Professionally-Related Table I
- Business Technology Management Professionally-Related Table II
- EBusiness Minor
- Fashion Professionally-Related Table III
- GCM 370 - Management Studies
- GCM 375 - Project Management for Graphic Communications
- GRA 741 - Management Studies III
- Graphic Communications Management
- Hospitality and Tourism Management Professionally-Related Table II
- MKT 400 - Understanding Consumers and the New Media
- MKT 500 - Marketing Research
- MKT 535 - Integrated Marketing Communications
- MKT 731 - Competitive Intelligence
- Marketing Minor
- Nutrition and Food Table I, II and Open Electives
- Professionally-Related Table II - Performance Acting/Dance
- Professionally-Related Table II- Performance Production
- Retail Management Professionally-Related Table II
- Undeclared Arts Professionally-Related Table II
