TRSM Brand Guidelines & Downloads

Wordmarks

This section provides information, guidance and tools on how and when to use the Ted Rogers School of Management wordmark (TRSM)– with and without the university's logo.

Consistent use of our Ted Rogers School wordmark creates a unified brand presence and builds our school's identity.

The university's logo and Ted Rogers School wordmark should be presented with a perception of harmony and hierarchy, rather than competing for attention.

Our Ted Rogers School wordmark uses an unconventional type arrangement to communicate our uniqueness, progression and movement. Simple in nature, the wordmark commands attention while communicating a progressive and unique brand personality for our faculty.

Wordmark Variations

1-Colour (Black)

Full-Colour, Negative Teal Background

Full-Colour, Negative Black Background

1-Colour, Knockout Teal Background

Horizontal Alternative

There are times when the horizontal wordmark makes better sense for legibility. The horizontal wordmark should be reserved for applications with specific space considerations such as web, signage and small swag applications.

The horizontal wordmark should only be used in exceptional cases, i.e., when space is an issue/limited.

Minimum Size & Clear Space for Wordmarks

Example of minimum size requirements for the TRSM and TRMBA wordmarks

There is no standard measurement of minimum size for all media (print and web) because of different viewing distances, printing processes and resolutions, etc.

When applying the wordmark, please ensure that all elements are clearly visible and legible.

As a guiding principle, “Ted Rogers School” and/or “Ted Rogers MBA” should NOT appear smaller than 0.5 inches (print) or 36 pixels (web) in height.

Example of clear space rules surrounding the TRSM and TRMBA wordmarks

A clear space must always be maintained around the logo to ensure that the wordmarks remain distinct from other graphic elements. No other graphic elements should appear within this space. Please pay careful attention to the placement and visibility of the wordmark, as it allows our presence to resonate.

The clear space should be at least 3 times the width of the first "T" in the wordmark all around. This space will change depending on the size of the wordmark.

Wordmark Usage

The Ted Rogers School of Management (TRSM) wordmark is used for independent brand building with the Toronto Metropolitan University logo in proximity. The Toronto Metropolitan logo reminds the audience TRSM is part of the university – but also stands alone.

The Ted Rogers School of Management wordmark is used with the Toronto Metropolitan University logo next to it, spaced as demonstrated on the right.

Wordmark usage (Recommended)

The TMU + TRSM official logo lock-up is build on the university logo to create a signature specific to the Ted Rogers School of Management as an entity within the institution. This lockup help us build brand association and visual clarity by reducing the number of stand-alone logos.

Please don't alter this logo lockup. The Ted Rogers School of Management text is always black, unless the lock-up appears on a dark background, in which case text is set in white. Spacing and alignment is set by the university's lockup guidelines.

The recommended placement of the TRSM/Ted Rogers MBA wordmarks is in the bottom right corner of a layout. An alternate placement of the wordmark is in the upper right corner.

In all instances, make sure there is enough contrast between the logo and its background.

Please note the preferred placement of the wordmark would be to the far right with the Ryerson Logo placed to the far left. Where possible always use the full colour Ryerson logo.

Wordmark Placement (Recommended)

Wordmark Placement (Alternate)

Suggested Scale

The suggested scale examples shown here are starting points. Depending on layout, the use of wordmark and application, these sizes may require additional consideration.