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Colour Palette

Colour plays a major role in the expression of the TRSM brand. Our colour palette emphasizes our distinctiveness and differentiates us from our competitors.

Why Teal?

Our main brand colour is fresh, modern and contemporary. It's a forward-looking colour that is true to our brand platform.

The primary and secondary colour palettes have been selected from the master Toronto Metropolitan University brand colour palette and developed to work together effectively. 

Pantone Values

To ensure consistency, please use the Pantone Matching System (PMS) formulas provided here. Two Pantone values are associated with the colours; C (coated) for use on print applications on a coated paper stock and for an uncoated paper stock refer to U (uncoated) value.

They have been carefully selected to achieve optimum results across print and digital media.

Primary Ted Rogers School of Management palette

Black

Pantone Uncoated
Black 6U (double hit)

Pantone Coated
Black 6C

Four-Colour Printing
C 0 M 0 Y 0 K 100

On-Screen
R 0 G 0 B 0

HEX
#000000

Teal

Pantone Uncoated
7467U

Pantone Coated
7467C

Four-Colour Printing
C 100 M 0 Y 30 K 0

On-Screen
R 0 G 163 B 173

HEX
#00a3ad

White

Four-Colour Printing
C 0 M 0 Y 0 K 0

On-Screen
R 255 G 255 B 255

HEX
#ffffff

Primary university palette

Ryerson Blue

Pantone Uncoated
2935U

Pantone Coated
2945C

Four-Colour Printing
C 100 M 60 Y 0 K 15

On-Screen
R 0 G 76 B 155

HEX
#004c9b

Ryerson Yellow

Pantone Uncoated
108U

Pantone Coated
109C

Four-Colour Printing
C 0 M 10 Y 100 K 0

On-Screen
R 255 G 220 B 0

HEX
#ffdc00

Secondary Ted Rogers School of Management palette

Our secondary colour palette has been carefully selected from the university's palette that complements TRSM’s primary and secondary palettes, while matching them in intensity and vibrance. It is never advised to use a tint or tonal percentage of a colour.

Sky Blue

Pantone Uncoated
2985U

Pantone Coated
2985C

Four-Colour Printing
C 60 M 0 Y 0 K 0

On-Screen
R 91 G 194 B 244

HEX
#5bc2f4

Dark Grey

Four-Colour Printing
C 0 M 0 Y 0 K 40

On-Screen
R 153 G 153 B 153

HEX
#999999

Light Grey

Four-Colour Printing
C 0 M 0 Y 0 K 15

On-Screen
R 217 G 217 B 217

HEX
#d9d9d9

Dark Blue

Pantone Uncoated
287U

Pantone Coated
288C

Four-Colour Printing
C 100 M 70 Y 0 K 40

On-Screen
R 0 G 45 B 114

HEX
#002d72

Light Teal

Pantone Uncoated
563U

Pantone Coated
563C

Four-Colour Printing
C 55 M 0 Y 30 K 0

On-Screen
R 107 G 191 B 174

HEX
#6bbfae

Light Purple

Pantone Uncoated
272U

Pantone Coated
272C

Four-Colour Printing
C 60 M 55Y 0 K 0

On-Screen
R 116 G 116 B 193

HEX
#7474c1

Purple

Pantone Uncoated
2603U

Pantone Coated
2603C

Four-Colour Printing
C 70 M 100 Y 0 K 0

On-Screen
R 121 G 32 B 130

HEX
#792082

Orange

Pantone Uncoated
152U

Pantone Coated
152C

Four-Colour Printing
C 0 M 60 Y 100 K 0

On-Screen
R 255 G 114 B 0

HEX
#ff7200

Lemon Green

Pantone Uncoated
397U

Pantone Coated
397C

Four-Colour Printing
C 15 M 2 Y 100 K 15

On-Screen
R 191 G 190 B 0

HEX
#bfbe00