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Marketing
Course-specific tip sheets are currently avaialble for the following courses:
MKT 100
|
MKT 300
Tip sheets
Swipe to see more
Course
Tip Sheets
MKT 100
(PDF file)
Metrics Formulas
(PDF file)
Variable and Fixed Costs, Percent Change, Market Share, and Contribution Margin
(PDF file)
Margins vs Markups
MKT 300
(PDF file)
Margins vs Markups
(PDF file)
Review and Practice Questions
Additional resources
PESTEL Guide: TMU Libraries
YouTube Playlist: MKT 100 on TMU Connected
(external link)