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Dr. Shadma Shahid
Assistant Professor
DepartmentMarketing Management
EducationMBA, PhD, Postdoc
OfficeTRS 3-107
Phone416-979-5000 ext. 540039
Areas of ExpertiseConsumer behaviour, marketing, luxury consumption, new technology
Overview
Shadma is an assistant professor of marketing at Ted Rogers School of Management, Toronto Metropolitan University. Her research is focused on two key areas. The first involves understanding the psychological motives that drive luxury consumption. Second, focuses on how technological innovations are transforming customer engagement and customer experience.
She holds a Postdoc in Marketing from Brock University, Canada, and a PhD in Marketing from Jamia Millia University, India.
Consumer behaviour, marketing, luxury consumption, new technology.
| Select Research and Professional Contributions |
| Gilal, F.G., Gilal, N.G., Shahid, S., Shah, S.M.M., and Gilal, R.G. (2022), The role of product design in shaping masstige brand passion: A masstige theory perspective. Journal of Business Research. |
| Shahid, S., and Paul, J. (2022), Examining guests' experience in luxury hotels: Evidence from an emerging market. Journal of Marketing Management. |
| Shahid, S., Paul, J., Gilal, F.G., and Ansari, S. (2022), Sensory marketing cues, brand experience, emotional attachment, and brand loyalty in luxury stores. Psychology & Marketing. |
| Shahid, S., Islam, J.U., Malik, S. and Hasan, U. (2022), Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes. Journal of Retailing and Consumer Services. Vol. 65, pp. 102870. |
| Shahid, S., and Paul, J. (2021), Intrinsic motivation of luxury consumers in an emerging market. Journal of Retailing and Consumer Services. Vol. 61, pp. 102531. |
| Islam, J.U., Shahid, S., Rasool, A., Rahman, Z., Khan, I. and Rather, R.A., (2020). Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory. International Journal of Bank Marketing, Vol. 38 No. 6, pp. 1279-1303. |
| Year | Research funded |
| 2016 - 2019 | University Grants Commission- Senior Research Fellowship |
| 2014 - 2016 | University Grants Commission- Junior Research Fellowship |