Marketing Management

During your first year at the School of Business Management, you'll acquire the foundational business knowledge that prepares you to specialize in a major.

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Major overview

Marketing students learn to interpret and respond to customer needs better than the competition by analyzing consumer trends, competitive activity and other factors.

Marketers analyze consumer trends, competitive activity, and other external factors and use this information to develop strategic plans that determine the products and services the organization will offer, and how they will be priced, made available and promoted to customers.

Complete course list of Marketing Management curriculum

Admission requirements

How you earn this degree

Business management students must complete a total of 40 credits which include Required, Required Group or Professional elective, Professionally-Related and Liberal Studies courses. The curriculum provides you with a general overview of business in society, introduces you to all of the basic business functions, and develops awareness of social, human and economic issues through the introduction of the liberal studies.

40 Credits

Degree Earned
Bachelor of Commerce (Honours)

Part-time program

The part-time program is offered to accommodate students who intend to take the degree at a slower pace than the full-time day program, due to the demands of daytime employment and/or family obligations. Part-time students fulfil their course requirements primarily in the evenings by enrolling in courses through the G. Raymond Chang School of Continuing Education (opens in new window) for the first six semesters, and through The Ted Rogers School of Business Management evening course offerings for semesters seven and eight. Part-time students are entitled to enroll in a maximum of three courses per semester.

Please note: not all Law courses are offered in the evenings, students will be required to take some day Law courses to complete their degree.