Dr. Sean Hingston
Overview
Dr. Sean Hingston is an assistant professor of marketing. He earned his MSc in Marketing, Management, and Society from the Stockholm University School of Business, and his PhD in Marketing from the Schulich School of Business at York University. Dr. Hingston's research predominantly focuses on two areas, the first of which focuses on the role that social judgments play in consumption. In this work, he investigates how consumers are judged for their consumption behaviours, and also how the inferences people make about others can come to influence their judgments of brands and products. His other line of research explores the psychological basis of food preferences and aversions. Prior to academia, Dr. Hingston worked in several sales, marketing, and research roles at organizations such as Molson Coors and the Ontario Public Service.
Social judgments, contagion, food preferences.
| Publications in Refereed Journals |
|---|
| Deska, J. C., Hingston, S. T., Lundin, M., & Hugenberg, K. (2023). Having the right face for the job: The effect of facial width‐to‐height ratio on job selection preferences. British Journal of Social Psychology, 62(2), 898-909. |
| Deska, J. C., Hingston, S. T., DelVecchio, D., Stenstrom, E. P., Walker, R. J., & Hugenberg, K. (2022). The face of the brand: Spokesperson facial width‐to‐height ratio predicts brand personality judgments. Psychology & Marketing, 39(8), 1487-1503. |
| Whelan, J., Hingston, S.T., (2022), “Pathogens, Privilege, and Purity: How Pathogen Threat and Childhood Socioeconomic Status Influence Consumers’ Condemnation of Purity Violations." Journal Business Research, 142, 636-647 |
| Hingston S. T., & Noseworthy, T. J. (2020). “On the Epidemic of Food Waste: Idealized Prototypes and the Aversion to Misshapen Fruits and Vegetables.” Food Quality and Preference, 103999. |
| Whelan, J., Hingston, S. T., & Thomson, M. (2019). Does growing up rich and insecure make objects seem more human? Childhood material and social environments interact to predict anthropomorphism. Personality and Individual Differences (external link, opens in new window) , 137, 86-96. |
| Hingston, S. T., & Noseworthy, T. J. (2018). Why Consumers Don't see the Benefits of Genetically Modified Foods, and what Marketers can do about It (external link, opens in new window) . Journal of Marketing, 82(5), 125-140. |
| Whelan, J., & T. Hingston, S. (2018). Can everyday brands be threatening? Responses to brand primes depend on childhood socioeconomic status (external link, opens in new window) . Journal of Consumer Psychology, 28(3), 477-486. |
| Hingston, S. T., McManus, J. F., & Noseworthy, T. J. (2017). How inferred contagion biases dispositional judgments of others (external link, opens in new window) . Journal of Consumer Psychology, 27(2), 195-206. |
| Course code | Course title |
|---|---|
| MKT 400 | Understanding Consumers and the New Media |
| Previously taught |
|
| Introductory Marketing | |
| Marketing Research | |
| Year | Research funding |
|---|---|
| 2023 | TRSM Research Development Grant |
| 2022 | SSHRC Insights Development Grant (Co-Investigator) |
| 2021 | SSHRC Insights Development Grant (PI) |
| 2021 | TRSM Research Development Grant |
| 2019 | SSHRC Explore |
| 2019 | DANCAP Faculty Research Fund |
| 2017 | Ontario Graduate Scholarship |
| 2015-2017 | SSHRC Doctoral Fellowship |
| 2014 | Ontario Graduate Scholarship |
| Year | Honour / Award |
|---|---|
| 2020 | Honourable Mention, Best Paper in Marketing, Administrative Sciences Association of Canada conference |
| 2018 | Nominated for Dissertation Award, York University |
| 2017 | Winner, Best Paper in Marketing, Administrative Sciences Association of Canada conference |
| 2015 | AMA Sheth Doctoral Consortium Fellow |
| 2014 | Winner, Best Paper in Marketing, Administrative Sciences Association of Canada conference |
