Mona Afzal

Mona is currently the Global Director of Enterprise Growth Marketing at Scotiabank, responsible for digital banking sales, revenue and digital adoption. Prior to Scotiabank, Mona managed the North American digital transformation goals and eCommerce P&L for Reckitt as the Director and Head of Digital Transformation, eCommerce, and Investment Decisions. Mona spent many years working in various media agencies with clients across multiple industry verticals, including CPG, retail, sports marketing, pharmaceutical and not-for-profits. 

Mona is a customer-first, growth-driven business leader focusing on marketing acquisition, digital transformation, technology enablement, and sustainable marketing solutions, with a proven track record of designing effective business models, improving organizational operations, and generating revenue. 

Mona holds an MBA from the Ted Rogers School of Business and is an advisor for the North York General Hospital Foundation, Marketing, and Communications Committee.