Allana Blumberg

Allana Blumberg is a Toronto-based Creator and Entepreneur in the health, wellness and lifestyle space. She recently graduated with honours from the Ted Rogers School of Management in 2022 with a major in Marketing Management and minor in Retail Management. 

Allana has previously worked as a Marketing Coordinator for Flourish Pancakes, GreenFresh Marketing and Mutual Friends where she had the opportunity to work with a variety of different clients. She worked in curating, building and maintaining their social media presence organically and with the use of influencer campaigns. She has worked for clients including CPG Food and Beverage brands such as Bragg Canada and Blue Diamond Almonds and lifestyle brands such as Beach House Muskoka and Citizen Watches. 

Currently, Allana is working on building her personal brand across Instagram, TikTok, and YouTube. She has organically grown an engaged community of 162,000+ individuals across these networks through consistently posting high-quality, engaging content catered for her target demographic. Alongside creating content for social media platforms, Allana has produced over 140 podcast episodes for her show, Morning Rae, which has over 2 million downloads since launching in 2020. Her podcast consists of solo episodes focused around self-improvement and interviews with industry leaders including Chervin Jafarieh, Founder of Cymbiotika, Danielle Gronich and Kayleigh Christina, Co-Founders of CLEARSTEM, and Hyla Nyeri, Co-Founder of 437. Allana has partnered with a variety of household name brands on her platform including Nike, Hoka, Sleep Country, Alo Yoga, ARC, Olay, Sweat and Tonic, LifeHouse Hotels, Staples Canada, and Neutrogena.

Over the past few years, Allana has had the opportunity to be a guest speaker and panelist for high school and post-secondary students. Speaking engagements she has participated in include the InNovathon Virtual Event at UC Berkley in 2021 and 2022, SNACKWITH’s #NoFilter event and Cal Poly Chi Omega Sister Chat in 2021, and most recently the Women’s Speakers Club at St. Joseph’s College School in 2023. 

Allana is continually looking for ways to give back. In 2020, she released two clothing collections where 10% of profits were donated to CMHA. In 2022, Allana hosted a sold out community sweat event at Jaybird in Toronto where she continued to raise money for CMHA. 

Outside of work, Allana is currently training for her first half-marathon and spends time on her hobbies like reading, weight lifting, boxing, and being an espresso enthusiast.