Lockups
Lockups build on the Ted Rogers School of Management (TRSM) brand to create a signature wordmark specific to each entity within the faculty. They help us build brand association and visual clarity so all of our schools and programs remain aligned with the brand and reputation of the School.
The seven different schools within The Ted Rogers School are listed here.
These lock-ups can be found on the Brand Google drive. For access, please contact the TRSM MarComm team.
Please note:
- The stacked/vertical school wordmark is our preferred version unless there are space or legibility issues.
- TRSM/faculty wordmarks should be used whenever possible and for all externally facing documents/materials.
- Only the TRSM/Ted Rogers MBA wordmarks can be locked up with the university logo.
- Horizontal school wordmarks can be used when there is limited space and the materials are for an internal audience (e.g., orientation swag).
The TMU + TRSM official logo lock-up is build on the university logo to create a signature specific to the Ted Rogers School of Management as an entity within the institution. This lockup help us build brand association and visual clarity by reducing the number of stand-alone logos.
Please don't alter this logo lockup. The Ted Rogers School of Management text is always black, unless the lock-up appears on a dark background, in which case text is set in white. Spacing and alignment is set by the university's lockup guidelines.
The TMU + TR MBA official logo lock-up is build on the university logo to create a signature specific to the MBA entity within the institution. This lockup help us build brand association and visual clarity by reducing the number of stand-alone logos.
Please don't alter this logo lockup. The Ted Rogers MBA text is always black, unless the lock-up appears on a dark background, in which case text is set in white. Spacing and alignment is set by the university's lockup guidelines.
Wordmark lockups build on Ted Rogers School of Management's undergraduate programs to create a stronger brand identity.
This vertical or stacked wordmark treatment is the recommended version unless there are space or legibility issues.
Downloadable versions of these lockups can be found on the TRSM Brand Google drive. For access, please contact the TRSM MarComm team
Research partnerships exist between TRSM and its research centres, institutes and labs. In order to maintain the integrity of both the partnership and the School, an even hierarchy is maintained between the wordmark and the logo.
The horizontal wordmark and the research centre logo should always have the minimum space of 3 “T’s” as the spacing between the wordmark and the research centre logo.
In the vertical wordmark, a separator line and 2 “T’s” height is maintained for integrity of the partnership.
When a Research Centre is to be typeset, always use Neue Haas Unica. Consistent size, weight, leading is to be used to maintain standardization.
See the full list of all the research centres, institutes and labs.
Our AACSB accreditation is an important identifier for TRSM. It represents the School’s hallmark for excellence in business education and is a sign of TRSM’s academic rigour and faculty strength. It should be included on marketing and communication materials that are directed at external audiences, who should know about our accreditation, e.g., prospective students and employers, faculty or employees.
The AACSB logo should also appear on any formal or ‘official’ materials produced by TRSM, e.g., TRSM research reports.
The AACSB logo can appear solo on the back of materials or locked up with the TRSM wordmark – dependent on the materials and design space.
When the AACSB logo is used, it should appear on the right side of the wordmark with the minimum space of 3 “T’s” between.
The university Logo should always be placed at the far left bottom corner with TRSM + AACSB logo placed in proximity away from the TMU logo towards the right side.
Lockup don'ts
The following examples illustrate a few improper applications of the lock-up wordmarks.
DON'T place the wordmark on backgrounds that provide little contrast or legibility.
DON'T change the colours of the wordmark.
DON'T add gradients or add special effects to the wordmark (i.e., drop shadows, outlines).
DON'T change the scale of relationships between the wordmark.
DON'T skew, stretch or distort the wordmark.
DON'T rotate or tilt the wordmark.
DON'T retype the text or recreate the typeface of the wordmark.
DON'T place the wordmark on an image without sufficient contrast.
DON'T combine or make the wordmark appear to form part of any other text or graphic.