Business Management - Marketing Management Major

Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after 

* ITM 102 and LAW 122 will be timetabled either in the 3rd or 4th semester.

Last offered Fall 2022 to students admitted Fall 2020

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Three Open Electives

Revised curriculum begins 2023-2024 for students admitted Fall 2021 and after

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Two Open Electives

Last offered Fall 2022 for students admitted Fall 2019. Students admitted Fall 2020 and after see revised curriculum below

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

CORE ELECTIVE AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

† MKT 702 will be scheduled in 7th Semester. MKT802 will be timetabled in 8th Semester.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Revised curriculum begins 2023-2024 for students admitted Fall 2020 and after.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT828, MKT 829, MKT 850

OPEN ELECTIVE: Three Open Electives.  

Marketing Management Co-op Overview

Marketing Management Department offers an optional co-op program which provides graduates with up to16 months of work experience integrated into their academic program.

Students wishing to be considered for this program must apply for admission into the co-op option after the fourth semester of the program. Admission into the co-op program is based on the following four items:

Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
Evidence of superior oral and written communications skills
Interview 
Resume/Cover Letter

Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.

The Marketing Management Department cannot guarantee work term jobs, but the Business Career Hub (opens in new window)  and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs. The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.

The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.

This co-op sequencing is for students admitted in 2018 or earlier. Students admitted in 2019 or later will follow the revised sequence below.  

This co-op sequencing will apply to students admitted to first year in 2019 or later.

Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.

Note*: Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.

Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after.

*CMN 279 or ITM 102 will be timetabled either in the 3rd or 4th semester.  

Last offered Fall 2022 to students admitted Fall 2019

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

Revised and last offered Fall 2023 to students admitted Fall 2020

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Three Open Electives

Revised curriculum begins 2023-2024 to students admitted Fall 2021 

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Two Open Electives

Last offered Fall 2023 for students admitted Fall 2019. Students admitted Fall 2020 and after see revised curriculum below.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Revised curriculum begins 2024-2025 for students admitted Fall 2020 and after.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

OPEN ELECTIVE: Three Open Electives.

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

Revised and last offered Fall 2022 to students admitted to Direct-Entry in Fall 2022

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Three Open Electives.

Revised curriculum begins 2023-2024 for students admitted to Direct-Entry in Fall 2023

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Two Open Electives.

Last offered 2022-2023 to students admitted  Direct-Entry in Fall 2021. Students admitted to Direct-Entry in Fall 2022 and after see revised curriculum below.

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be timetabled in 8th Semester.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Revised curriculum begins 2023-2024 for students admitted to Direct-Entry in Fall 2022 and after.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

OPEN ELECTIVE: Three Open Electives.

Marketing Management Department offers direct entry students an optional co-op program which provides graduates with 16 months of work experience integrated into their academic program.

Students wishing to be considered for this program must apply for admission into the co-op option by September 30. Admission into the co-op program is based on the following four items:

1. Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
2. Evidence of superior oral and written communications skills
   
3. Interview 
   
4. Resume/CV

Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.

The Marketing Management Department cannot guarantee work term jobs, but the Business Career Hub (opens in new window)  and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs.

The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.

The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.

This co-op sequencing will apply to Third-year Direct Entry students admitted in 2021 or later.

Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.

NOTE*: Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.

Last offered Fall 2023 to students admitted to Direct-Entry in Fall 2022

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following:GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Three Open Electives

Revised curriculum begins 2023-2024 for students admitted to Direct-Entry in Fall 2023

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Two Open Electives

Last offered 2023-2024 to students admitted  Direct-Entry in Fall 2021. Students admitted to Direct-Entry in Fall 2022 and after see revised curriculum below.

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be timetabled in 8th Semester.

* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.

Revised curriculum begins 2024-2025 for students admitted to Direct-Entry in Fall 2022 and after.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

OPEN ELECTIVE: Three Open Electives.

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

Revised and last offered Fall 2022 to students admitted to Direct-Entry in Fall 2022. Students admitted to Direct-Entry in Fall 2023 and after see revised curriculum below.

LIBERAL STUDIES: Two courses from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

OPEN ELECTIVE: Three Open Electives.

Revised curriculum begins 2023-2024 for students admitted to Direct-Entry in Fall 2023.

LIBERAL STUDIES: Two courses from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

OPEN ELECTIVE: Two Open Electives.

Revised curriculum begins 2023-2024 for students admitted to Direct-Entry in Fall 2022 and after.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

OPEN ELECTIVE: Three Open Electives.

* ITM 102 and LAW 122 will be timetabled either in the 3rd or 4th semester.

Revised curriculum begins 2023-2024 for students admitted in Fall 2021.

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.

OPEN ELECTIVE: Two Open Electives

Revised curriculum begins 2024-2025 for students admitted in Fall 2021.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following: GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850

OPEN ELECTIVE: Three Open Electives.