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MKT 510
Innovations in Marketing
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Business Management - Marketing Management Major
- Business Management Professionally-Related Table I
- Fashion Professionally-Related Table III
- MKT 702 - Advanced Marketing Management
- Minor in Marketing
- Professionally-Related Table II - Performance Acting/Dance
- Professionally-Related Table II- Performance Production
