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MKT 500
Marketing Research
This course examines the role of marketing research in making strategic marketing decisions through the application and use of the scientific method and traditional quantitative and qualitative marketing research tools. Students hone their quantitative skills by developing a deeper understanding of the importance of large datasets, Web analytics and secondary analysis, and the role of financial and other marketing metric data in evidence-based and ethical decision-making. Group project work develops communication and teamwork skills. (Transfer credits will not be granted).
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Accounting and Finance Professionally-Related Table I
- Arts and Contemporary Studies Professionally-Related Table II
- Business Management
- Business Management Professionally-Related Table I
- Business Technology Management Professionally-Related Table II
- Fashion Professionally-Related Table III
- Geographic Analysis Professionally-Related Table IV
- Graphic Communications Professionally-Related Table I - Former Curriculum
- International Economics and Finance Professionally-Related Table IV
- MKT 700 - Business Intelligence/Decision Modeling
- MKT 702 - Advanced Marketing Management
- Marketing Minor
- Media Production Professional and Professionally-Related Table I - Former Curriculum
- Nutrition and Food Table I, II and Open Electives
- Nutrition and Food Tables I and II - Former Curriculum
- Philosophy Professionally-Related Table IV
- Politics and Governance Professionally-Related Table IV
- Professionally-Related Table II - Performance Acting/Dance
- Professionally-Related Table II- Performance Production
- RMG 700 - Applied Retail Research
