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MKT 510
Innovations in Marketing
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Accounting and Finance Professionally-Related Table I
- Arts and Contemporary Studies Professionally-Related Table II
- Business Management - Marketing Management Major
- Business Management Professionally-Related Table I
- Business Technology Management Professionally-Related Table II
- Fashion Professionally-Related Table III
- Geographic Analysis Professionally-Related Table IV
- Graphic Communications Professionally-Related Table I - Former Curriculum
- Hospitality and Tourism Management Professionally-Related Table II
- International Economics and Finance Professionally-Related Table IV
- MKT 702 - Advanced Marketing Management
- Marketing Minor
- Open Elective Table
- Philosophy Professionally-Related Table IV
- Politics and Governance Professionally-Related Table IV
- Professionally-Related Table II - Performance Acting/Dance
- Professionally-Related Table II- Performance Production
- Retail Management Professionally-Related Table II
