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BDC
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600
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Advanced Media Production
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This course is designed to provide an integrated and interdisciplinary learning experience in media production at the advanced level. Students will build on the audio, digital media and video skills they developed in their intermediate production courses and collaborate with other students to create transmedia productions. Through a mix of lecture and labs, students will be exposed to concepts and topics related to the ongoing cross-disciplinarity of various media, and apply their knowledge to create innovative productions.
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Lab: 6 hrs.
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| Prerequisites: BDC 301 or BDC 302 or BDC 303 or BDC 304
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GPA Weight: 2.00
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Billing Units: 1
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BDC
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710
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Senior Capstone Lectures I
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In this course, students analyze and discuss the current and future overarching issues within the creative and cultural industries, placing them in context within the Canadian milieu. Senior representatives of various media and faculty members will present and discuss topics from their respective fields of expertise. Students will gain insights into opportunities and challenges in the workplace, trends and the impact of emerging technologies on all sectors with particular focus on content creation.
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Lect: 2 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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790
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Major Research Paper I
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This course provides a place for students writing major research papers to refine their writing under the guidance of faculty with advanced scholarly research and writing skills. Included is an advanced library class, an overview of creative approaches to writing a scholarly paper, individual feedback sessions, work-shopping/peer review and discussion of ways of disseminating academic writing. Students create means of making their work available to the RTA community at the conclusion of the course.
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Lab: 6 hrs.
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Departmental consent required
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GPA Weight: 2.00
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Billing Units: 1
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With faculty support, students find themselves six-week intensive internships in the media, media production and related industries. Students develop personal contracts with industry mentors to carry out significant research or gain industry work experience off campus. The Internship is intended to encourage students to explore their particular career interests.
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Lab: 12 hrs.
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GPA Weight: 2.00
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Billing Units: 3
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Working individually or in groups, students will engage in an original practical or traditional academic thesis project in their area of interest. With a faculty advisor, students will choose a thesis area such as audio, video, writing, interactive media, business, management or traditional communications research. Once a project has been approved, students will develop contacts with external mentors and complete an advanced paper or practical audio, video or interactive media project.
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Lab: 12 hrs.
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GPA Weight: 2.00
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Billing Units: 3
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BDC
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890
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Major Research Paper II
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This course provides a place for students writing major research papers to refine their writing under the guidance of faculty with advanced scholarly research and writing skills. Included is an advanced library class, an overview of creative approaches to writing a scholarly paper, individual feedback sessions, work-shopping/peer review and discussion of ways of disseminating academic writing. Students create means of making their work available to the RTA community at the conclusion of the course.
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Lab: 9 hrs.
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| Prerequisite: BDC 790
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GPA Weight: 2.00
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Billing Units: 1
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BDC
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902
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Electronic Media Sales
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This course emphasizes the role that the sales function plays in media companies. Drawing from the traditional media of radio and television, the course will also extend into the new media businesses as they appear and penetrate the communications landscape. Selling will be explored as a career, touching on elements such as research, promotion, negotiating purchases of time, and management sales support structures. Student will prepare and present broadcast sales plans.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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907
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Television Programming
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This course examines the programming strategies of television Networks, specialty and pay services. Students will learn about the decision-making processes and research methods utilized in program development, selection, promotion and scheduling. The course will examine the internal and external factors which affect programming.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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911
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Media Distribution
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The distributor is essentially the producer's sales person of a program. This course will explore the essential responsibilities of media distributors and their relationship to the producer and investors of programming. Students will learn how and where media products are sold, revenue expectations from various genre and territories, and how to successfully market and promote media products. International markets, contracting, selling, merchandising and administrative details will be reviewed.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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912
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Legal and Bus Aspects of Interactive Media
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Students will learn about the legalities on Internet regulation, website design, information collection, privacy protection, copyright and trademarks on the Internet, trade secrets, and how to determine which country's laws apply when conducting business on the Internet over national borders. They will also learn what to insist on and what to avoid in contracts, and will learn about on-line payment systems and electronic signatures.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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914
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Economics of Media
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As the broadcasting and new media industries evolve, old forms of management may give way to new structures. This course will explore trends in entrepreneurship, employment, types of "work" and different management styles in a world of mergers, consolidation and networks. Within different models, the financiers and economic models that support the industry will be reviewed.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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916
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Issues in Communications
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This course provides the student with the opportunity to demonstrate in-depth knowledge of contextual analysis. Very current material is dealt with at a senior level. One-on-one tutorials, which "defend" written essays of work dealing with effects in the media, provide the opportunity for complex exploration of issues.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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919
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Media Research - Theory and Practice
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This advanced course will build on work begun in BDC 310. Moving on from the broad theoretical framework of media research, students will be provided with specific analytical and conceptual tools needed to undertake a major research project on media-related issues. In the theoretical component, particular emphasis will be placed on methodology. On a more practical level, research projects will afford students the opportunity to examine a specific aspect of the media industry.
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Lect: 3 hrs.
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| Prerequisite: BDC 310
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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920
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Media Restoration and Content Management
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Students will examine contemporary practice in media archival systems used in the audio, video and film sectors, both analog and digital. Students will also be exposed to digital preservation and restoration tools used for sound recordings and moving image media. Modern practice in digital content management and metadata systems will be explored, as well as the associated commercial, legal, ethical and aesthetic issues related to repurposing media.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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925
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Issues in Popular Culture
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Cellphones. Fandom. Shopping Malls. Blogging. These are just some case studies that may be examined. Using communications theory, cultural studies and discourse analysis, we will explore popular culture in its roles as shaper of national identity, as gendered discourse, as tool for interactivity. Particular emphasis will be on digital media and its relation to celebrity, gender, and community. Lectures supplemented with TV clips, films, online materials, and media art.
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Lect: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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940
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Media Writing III
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This course will provide an introduction to the underlying principles of dramatic theory. In a series of lectures, readings, and presentations by in-class guests, students will learn classic story structure models. Students will engage in a detailed study of an existing television series and, through a number of specific exercises, determine how the principles of dramatic theory are put into practice. Students will develop stories for potential episodes of their chosen series.
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Lab: 3 hrs.
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| Prerequisites: BDC 102 and BDC 202
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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946
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Interactive Writing
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This course provides a general overview of the burgeoning field of writing for new media and the interactive devices that are finding their way onto market. Whether their goal is to write for interactive television, CD/DVD-ROM, or the Web, this introductory workshop will provide students with the essential skills and techniques necessary to make their ideas both interactive and compelling.
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Lab: 3 hrs.
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| Prerequisites: BDC 102 and BDC 202
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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947
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Special Project: Writing
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In this intensive student-centered course, a student has the option to pursue one of several advanced level options by developing a major project for television, radio, motion picture or interactive media. Creative elements will be determined in consultation with the faculty, and students are expected to deliver material at a professional level. With faculty permission, non-traditional writing projects pitched at a similarly advanced level will also be considered for credit in this course on a case-by case basis.
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Lab: 3 hrs.
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| Prerequisites: BDC 102 and BDC 202
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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953
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Post-Production Supervising
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This course explores the mixture of artistic and creative skills (audio and video), business-oriented skills (such as budgeting and scheduling) and sophisticated technical skills. A series of lectures by professionals, as well as tours of local professional facilities. The course will culminate in hands-on opportunity to apply this knowledge to a small audio and video production.
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Lab: 3 hrs.
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| Prerequisite: BDC 303 or BDC 304 or BDC 988
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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958
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Comedic Television Production
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The course will explore the production of sitcoms, sketch comedy and comedic talk shows. After analyzing the structure of these genres, students will develop scripts and produce examples of comedic television. The course will explore the business and technical requirements as well as the writing and production opportunities in this field. Student will have an opportunity to research comedic performers, producers and writers as well as develop their own skills in these areas.
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Lab: 3 hrs.
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| Prerequisite: BDC 303 or BDC 304
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GPA Weight: 1.00
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Billing Units: 1
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This production oriented course will allow students to work with computer software to develop 3-D models and animated stories, starting from the concept, and moving to storyboard, an finally a fully-rendered production. Students will be exposed to a wide variety of software and technology and will study the role of 3-D animation in the advertising, TV and movie business.
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Lab: 3 hrs.
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GPA Weight: 1.00
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Billing Units: 1
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In this period of transition between standard and High-definition television, new skills and techniques will have to be acquired and practiced to approach on screen realism. In this course, students will learn effective construction techniques and the proper rigging of traditional set materials while exploring the software and hardware necessary to create virtual digital environments on the screen. Aspects of the set design industry will be examined including financial, creative and technical requirements.
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Lab: 3 hrs.
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| Prerequisite: BDC 201
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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977
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Digital Media Broadcasting
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In this hands-on-course, students will be responsible for managing Ryerson's internet broadcasting station, known as SPIRIT ( Student Produced Internet Radio and Interactive Technologies) and/or programming a channel on the video distribution system within Ryerson, known as Channel 84. Students will undertake varying roles including: managing the stations in terms of personnel; creating programming; arranging rights clearance for external productions; scheduling; liaising with other University courses which create potential programming; managing community outreach initiatives; and management of the technical facilities.
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Lab: 3 hrs.
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| Prerequisite: BDC 101 or BDC 191
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GPA Weight: 1.00
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Billing Units: 1
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The fabrication of reality for the screen is up to the Art Director, who created the on-screen environment that meets the director's aesthetic while being aware of the needs of the camera and lighting, and completes the whole by being responsible for all of a production's graphical elements. This course introduces students to both the theory and practice of art direction through guided exercises and work on student productions.
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Lab: 3 hrs.
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| Prerequisite: BDC 101 or BDC 192
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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981
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PA, AD and Continuity
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This course introduces students to both the theory and practice of frontline 'assistant directing' through guided exercises and work on student productions. The activities range from taking notes during rehearsals to performing semi directorial duties in the video control room. In single camera shooting, roles include organizing the shooting of scenes on location and scheduling the talent and production staff.
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Lab: 3 hrs.
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| Prerequisite: BDC 201
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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986
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Creative Commercial Production
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Advertising is at the core of private broadcasting in Canada. The focus of this course will be on producing work that breaks through the commonplace. The major emphasis will be on local commercials as major international corporations are frequently producing their product elsewhere. Course work will include determining selling points and client needs, writing techniques, analysing current media, deconstruction award winning ads and producing sample commercials.
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Lab: 3 hrs.
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| Prerequisite: BDC 301 or BDC 302 or BDC 303 or BDC 304
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GPA Weight: 1.00
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Billing Units: 1
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BDC
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987
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Corporate Media Production
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Internal communications is a growing aspect of many businesses and this will be the principle focus of this course. Production is the final stage of a process which would include assessing the company and employee needs, determining the best media format to use to accomplish the communications, designing the communications plan and executing samples of product and measuring the impact of the work on the intended audience.
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Lab: 3 hrs.
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| Prerequisite: BDC 301 or BDC 302 or BDC 303 or BDC 304
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GPA Weight: 1.00
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Billing Units: 1
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