The growth of the sport industry in Canada has been the result of the exponential growth of new sport media outlets. Sport media companies are providing content on multiple traditional and digital platforms. The industry requires motivated and well trained individuals who possess a passion for sport and wish to enter the field in a production, on-air or executive position.
An appropriate academic background for this program would include required skills developed in a traditional secondary/post secondary curriculum along with media courses of interest and a demonstrated passion for sport, from direct participation or activities related to sport.
Ryerson's Bachelor of Arts in Sport Media is designed to prepare students for entry into the sport media industry at entry-level production, production-related and management positions.
The Sport Media program provides an integrated series of courses to equip students with practical skills and a foundation of theoretical knowledge.
The first two years of the program provide foundation in both production and theory, combining hands-on production training with study in sport theory, marketing, business and journalism.
During the latter two years students begin to specialize in areas of interest, taking advanced courses in all areas of the sport industry. Students may concentrate on writing/journalism, video/audio production, business, broadcast or marketing.
The fourth year provides both practical experience while continuing to develop in students a sense of their place in the sport industry, their community and the world-at-large. A variety of sport projects in the practical courses will apply theoretical elements from other courses to allow student to effectively communicate ideas across all media platforms.
The curriculum is designed to foster the development of a high level of competency in a focused specialization while providing every student with a macro understanding of all facets of the sport industry. Student will leave the program equipped with the ability to produce quality sport content on multiple platforms within a group dynamic. Sport Media courses are taught concurrently with Open Elective and Liberal Elective courses which serve to enhance and enrich a student's four years of study.
Community Practice Hours
To graduate from any of the RTA School of Media Undergraduate Programs, each student must complete a minimum of 60 hours of Community Practice unpaid volunteer work in a qualifying RTA institution or project. This can be done at any time over the four years of the program. This will be considered one requirement of successful completion of
RTA 711 or
RTA 82A/B or
RTA 431.
Liberal Studies
Students must take three lower level liberal studies courses and four upper level liberal studies courses to graduate.
