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  Undergraduate Calendar 2015-2016
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2015-2016 Undergraduate Calendar
HOME Programs and Academic Departments Ted Rogers School of Management Business Management Bachelor of Commerce (Business Management) - Marketing Management Major

Bachelor of Commerce (Business Management) - Marketing Management Major
The following table illustrates the academic sequence for full-time students in this program.
 
Academic Level Admission Cohort Follow this
Academic Semester:
1st Year Fall 2015 1st & 2nd Semester
2nd Year Fall 2014 3rd & 4th Semester
3rd Year Fall 2013 5th & 6th Semester
4th Year Fall 2012 7th & 8th Semester

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.
1st & 2nd Semester
Common to all Majors in Business Management.

1st SEMESTER

REQUIRED:
ACC 100 Introductory Financial Accounting
BUS 100* Strategies for Success
ECN 104 Introductory Microeconomics
ITM 102 Business Information Systems I
QMS 102 Business Statistics I

LIBERAL STUDIES: One course from Table A.

2nd SEMESTER

REQUIRED:
ACC 406 Introductory Management Accounting
ECN 204 Introductory Macroeconomics
GMS 200 Introduction to Global Management
MHR 523 Human Resources Management
MKT 100 Principles of Marketing
QMS 202 Business Statistics II

* This course is graded on a pass/fail basis.
Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100
3rd & 4th Semester

3rd SEMESTER


REQUIRED:
CMN 279Introduction to Professional Communication
FIN 300Managerial Finance I
GMS 401Operations Management
LAW 122Business Law
MKT 300Marketing Metrics and Analysis

LIBERAL STUDIES: One course from Table A.

4th SEMESTER

REQUIRED:
CMN 279 Introduction to Professional Communication
FIN 401 Managerial Finance II
LAW 122 Business Law
MKT 400 Understanding Consumers and the New Media

LIBERAL STUDIES: One course from Table A.

PROFESSIONALLY-RELATED: One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.

CMN 279 and LAW 122 will be timetabled either in the 3rd or 4th semester.
5th & 6th Semester
REQUIRED: 
MKT 500Marketing Research
MKT 510Innovations in Marketing
MKT 600Integrated Case Analysis
 
LIBERAL STUDIES: Two courses from Table B.
 
PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.
 
7th & 8th Semester
REQUIRED:   
BUS 800Strategic Management
MKT 700Business Intelligence/Decision Modeling
MKT 702Advanced Marketing Management
MKT 802Advanced Market Planning

LIBERAL STUDIES: One course from Table B.
 
PROFESSIONAL AND PROFESSIONALLY-RELATED*: Five courses from Table I. A maximum of two of the following may be selected: GMS 522, MKT 504, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850.
* A maximum of four Professional electives in total may be taken and applied towards the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.


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