This interdisciplinary Minor enables students to understand the fundamentals of the sales process, as well as the quantitative and qualitative tools necessary to manage customer relationships and ensure that expectations are met. Students increase their knowledge of the new media tools that dominate sales communication today and are given the opportunity to develop the leadership and management skills that are an integral part of any successful sales team.
To receive the Minor, a student must complete six (6) courses from the following curriculum:
Required course (1):
Plus five (5) of the following:
| CMN 288 |
Promotional Comm and Social Media
|
| HTH 102 |
Service and Professionalism |
| MHR 523 |
Human Resources Management |
|
|
(or HTH 503 Human Resources Administration) |
| MHR 640 |
Leadership |
| MKT 723 |
Marketing in the Service Industry |
| RMG 907 |
Relationship Marketing |
*MKT 504 should be taken first.
