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SEM
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101
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Sign, Sense and Meaning
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All signs and symbols require interpretation. Semiotics is the key to discovering meaning and revealing messages. Using ads, logos, texts, film and other media, this course, offered in English, will present the theories innovated by French semioticians and will focus on the theories and applied aspects of French Semiotics. By surveying its theorists, from the Sémiologistesto Post-structuralists, students will acquire a broad understanding of the theoretical framework that shapes today's semiotic field of inquiry. Formerly FRS 101.
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LL
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Lect: 3 hrs.
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Course Weight: 1.00
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Billing Units: 1
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SEM
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102
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Introduction to Visual Semiotics
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This course surveys the semiotic investigation of the visual sign. Through lectures, students will learn about important studies in visual semiotics, its main researchers, models, texts, and applications. The second half of the course delivers, through a series of applied projects, an opportunity for students to critically analyze and produce visual signs in and for a variety of media including film, graphic novels, commercials, the development of logos, and other social conventions (including clothing and physical attributes).
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UL
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Lect: 3 hrs.
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| Prerequisite: SEM 101; Antirequisites: CMN 403 and SEM 201
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Course Weight: 1.00
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Billing Units: 1
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This course surveys the semiotic investigation of the visual sign. Through lectures, students will learn about important studies in visual semiotics, its main researchers, models, texts, and applications. The second half of the course delivers, through a series of practical, an opportunity for students to critically analyze and produce visual signs in and for a variety of media including film, graphic novels, commercials, the development of logos, and other social conventions (including vestments and physical attributes).
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Lect: 3 hrs.
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| Antirequisite: SEM 102
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Course Weight: 1.00
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Billing Units: 1
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