This interdisciplinary Minor enables students to understand the fundamentals of the sales process, as well as the quantitative and qualitative tools necessary to manage customer relationships and ensure that expectations are met. Students increase their knowledge of the new media tools that dominate sales communication today and are given the opportunity to develop the leadership and management skills that are an integral part of any successful sales team.

To receive the Minor, a student must complete six courses from the following course of study:

MKT 504*

Five of the following:

*MKT 504 should be taken first.