The Marketing Minor develops the quantitative and qualitative skills and knowledge expected of marketing professionals. Students receive grounding in marketing theories and principles, in marketing metrics and financial marketing, as well as in the IT tools necessary to develop and implement marketing strategies.
The number of elective courses has been expanded to allow students to focus their Minor on a particular area within Marketing.
The Marketing Minor is not available to Business Management Program - Marketing Management Plan students.
To receive the Minor a student must complete six courses from the following course of study:
Four of the following:
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MKT 500 or HTR 741 or RMG 700
Note: Although any four elective courses may be taken to complete the requirements for the Minor, students wishing to pursue a particular theme may choose these recommended course selections.
Generalist: This theme provides students with an overview of marketing strategy. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 400, MKT 500/HTR 741/RMG 700, MKT 510, MKT 600, MKT 700.
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Sports Marketing: This theme is for students who want to develop deeper knowledge and skills in the area of sports marketing. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 500/HTR 741/RMG700, MKT 504, MKT 828, MKT 829, MKT 850.
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Social Marketing: This theme is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 400, MKT 500/HTR 741/RMG 700, MKT 510, MKT 700, MKT 850.
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Marketing Research: This theme is for students who want to be involved in the testing and evaluation of marketing strategies. Students who wish to pursue this theme will be recommended to select four courses from the following group: MKT 400, MKT 500/HTR 741/RMG 700, MKT 700, MKT 731, MKT 850.
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Marketing Innovation: This theme is for students interested in involvement in the development and marketing of new products and services. Students who wish to pursue this theme will be recommended to select four courses from: MKT 400, MKT 500/HTR 741/RMG 700,MKT 723, MKT 730, MKT 731.
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