Madeleine Martin is a PhD candidate in Ryerson’s Environmental Applied Science and Management program. Her interest and passion for Canadian freshwater policy began in 2011 with her master’s thesis project investigating the complex, multi-sector, multi-actor, inter-jurisdictional regime involved in policy implementation and action in one of the Areas of Concern in the Great Lakes. The results of her Masters and PhD research to date are being published in a forthcoming issue of the International Journal of Innovation and Sustainable Development. Madeleine has presented her research at national and international conferences, including the International Association for Great Lakes Region Conference, International Symposium on Corporate Responsibility and Sustainable Development, and Canadian Association on Water Quality Symposium. In the last year, she has also worked as a research assistant on two Ryerson Urban Water projects, offering water policy insights as part of an investigation of the feasibility of “blue roof” stormwater management technology, and compiling a sample of local leaders for a survey on water issues and priorities of municipalities and conservation authorities across the Ontario.
Madeleine’s PhD research builds on her focus on the significance of multi-actor freshwater governance trends in Canada and emerging trends related to the increasing use of social media platforms by Canadian citizens and non-governmental organizations (NGOs) to participate in water policy discourse and action. Her PhD research project focuses on how “traditional” governance actors (government, civil society, and private sector organizations and actors) increasingly use social media platforms related to water policy issues. Her research focuses on how NGOs and citizens are using social media to publicly denounce behaviours by multi-national and domestic corporations that adversely effects the country’s freshwater resources and criticize government regulation of those behaviours. Madeleine’s research analyzes the use of social media platforms such as Twitter and Facebook for public indictment of irresponsible environmental behavior as new platforms of regulatory governance activity. Her research focuses on how social media has been used in several Canadian water cases to “name and shame” companies producing personal care products containing microplastics in the Great Lakes; mobilize public and government attention related to Ontario’s decision to grant water access and use to a transnational corporation (Nestle) over the township and citizens of Centre-Wellington; and hold industry and governments accountable for implementing existing policies and regulations related to water pollution.
Using a mixed methods approach, Madeleine’s PhD research investigates the use of social media platforms for public adjudication of industry behaviour and government regulation of that behavior. Her research explores how public sector, private sector, and civil society actors initiate, interact with, and respond to, water regulatory governance discussions occurring on social media and hopes to provide insights for policy makers and implementers related to these new spaces of regulatory governance. The Geoffrey F. Bruce Fellowship will provide support for Madeleine’s research to focus on the data collection, analysis, and dissemination stages of her research and to communicate her findings to scholarly and practitioners audiences across Canada and internationally.