George Pimentel (IMA '92) is Canada's renowned celebrity photographer, celebrated for his captivating Photos of the world'sbiggest stars. A graduate of Ryerson University (TMU) with an Honours BA in Photo Arts in 1992, George's career took off when he captured his first celebrity photo of Robert De Niro at the Toronto Film Festival in 1993. Reflecting on that moment, he says, since then, I knew this is what I wanted to pursue. It has been my passion ever since.
Over the years, George has gained unprecedented access to A-list celebrities such as Brad Pitt, George Clooney, Taylor Swift, and Jennifer Lopez. He is a regular fixture at major global events, serving as the official photographer for the Toronto Film Festival for the past 20 years, and attending prestigious gatherings like the Cannes Film Festival, the Met Gala, and royal weddings. He has also roamed the iconic red carpets of the Academy Awards, Golden Globes, and SAG Awards. With his work appearing in top publications like Vanity Fair, Vogue, and People magazine, he has become one of the most published Canadian photographers.
In 2020, during the COVID-19 pandemic, George founded the Canada Covid Portrait Project, creating a visual archive of thousands of images taken across every province to document this transformative moment in history.
Despite his global travels, George continues to work from his studio in Little Portugal, where it all began. He remains grateful for the education he received at TMU, which he credits for helping him reach his current success.