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MKT 500
Marketing Research
This course examines the role of marketing research in making strategic marketing decisions through the application and use of the scientific method and traditional quantitative and qualitative marketing research tools. Students hone their quantitative skills by developing a deeper understanding of the importance of large datasets, Web analytics and secondary analysis, and the role of financial and other marketing metric data in evidence-based and ethical decision-making. Group project work develops communication and teamwork skills.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Accounting and Finance Professionally-Related Table I
- Arts and Contemporary Studies Professionally-Related Table II
- Business Management - Entrepreneurship Major
- Business Management - Marketing Management Major
- Business Management Professionally-Related Table I
- Business Technology Management Professionally-Related Table II
- Fashion Professionally-Related Table III
- Geographic Analysis Professionally-Related Table IV
- HTR 741 - Hospitality and Tourism Research Concepts
- International Economics and Finance Professionally-Related Table IV
- MKT 700 - Business Intelligence/Decision Modeling
- MKT 702 - Advanced Marketing Management
- Minor in Marketing
- Nutrition and Food Table I, II and Open Electives
- Philosophy Professionally-Related Table IV
- Politics and Governance Professionally-Related Table IV
- Professionally-Related Table II - Performance Acting/Dance
- Professionally-Related Table II- Performance Production
- RMG 700 - Applied Retail Research
