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RTA 942
Advertising Copywriting
This course hones the student's abilities in advertising copywriting and commercial writing. Students study and practice copywriting style and mechanics for traditional media such as radio and television and emerging and immersive methods of reaching consumers via Social Media and the Internet. Students learn effective strategies how to evaluate consumer needs and deliver a compelling message to motivate an audience. (Formerly BDC 942).
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Media Production
- Media Production Core Elective Table I
- New Media Core Elective Table I
- RTA 703 - Thesis: Media Writing Project I
- RTA 75A/B - Thesis: Media Writing Project
