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RMG 910
Multi-Channel Retailing
"Multi-channel retailing provides the student with a comprehensive view of the dominant theme for retailers in the 21st Century. The course focuses on the importance of operating and integrating multiple channels of merchandising. By providing an integrated solution to the consumer the retailer reinforces its brand, responds to the consumer's buying patterns, increasing sales and customer loyalty. An integrated multi-channel strategy must be seamlessly linked and present the same marketing face to the customer. The course helps the student to develop the skills to analyze a firm's current multi-channel strategy and recommend an integrated strategy to help meet customer needs: optimize sales effectively and efficiently for the retailer. The student will have the opportunity to reinforce her learning through a consulting assignment to a firm in the industry."
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Accounting and Finance Professionally-Related Table I
- Business Management Professionally-Related Table I
- Business Technology Management Professionally-Related Table II
- Computer Science Professionally-Related Table I
- EBusiness Minor
- Graphic Communications Professionally-Related Table I - Former Curriculum
- Hospitality and Tourism Management Professionally-Related Table II
- International Economics and Finance Professionally-Related Table IV
- Open Elective Table
- Philosophy Professionally-Related Table IV
- Retail Management Professional Table I
- Retail and Services Management Minor
