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CMN 288

Promotional Comm and Social Media

Social media provides new opportunities for organizations to build relationships and to engage audiences as co-creators through the strategic use of tools such as blogs, Twitter, YouTube, Instagram and Pinterest to achieve a range of social and persuasive communication goals. Students will study communication theory, promotional genres and new media to understand the principles, benefits and ethics of these interactive, mobile and immediate communication forms. This course aims to integrate theory and practice, and students will demonstrate their understanding of course content through their engagement with social media.
Weekly Contact: Lab: 1 hr. Lecture: 2 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

None

Co-Requisites

None

Antirequisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.