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Sport Media

Degree Awarded: Bachelor of Arts (BA)
Administered by: RTA School of Media
Program Format: Full-time, four-year program.

O.S.S.D. with six Grade 12 U/M courses including Grade 12 U English (ENG4U)/Anglais (EAE4U).

Notes:

  1. A grade of 70 percent or higher will be required in ENG4U/EAE4U. 
  2. Subject to competition, candidates may be required to present averages/grades above the minimum.

The growth of the sport industry in Canada has been the result of the exponential growth of new sport media outlets. Sport media companies are providing content on multiple traditional and digital platforms. The industry requires motivated and well trained individuals who possess a passion for sport and wish to enter the field in a production, on-air or executive position.

An appropriate academic background for this program would include required skills developed in a traditional secondary/post-secondary curriculum along with media courses of interest and a demonstrated passion for sport, from direct participation or activities related to sport.

The Sport Media program provides an integrated series of courses to equip students with practical skills and a foundation of theoretical knowledge.

The first two years of the program provide foundation in both production and theory, combining hands-on production training with study in sport theory, marketing, business and journalism.

During the latter two years students begin to specialize in areas of interest, taking advanced courses in all areas of the sport industry. Students may concentrate on writing/journalism, video/audio production, business, broadcast or marketing.

The fourth year provides both practical experience while continuing to develop in students a sense of their place in the sport industry, their community and the world-at-large. A variety of sport projects in the practical courses will apply theoretical elements from other courses to allow student to effectively communicate ideas across all media platforms.

The curriculum is designed to foster the development of a high level of competency in a focused specialization while providing every student with a macro understanding of all facets of the sport industry. Student will leave the program equipped with the ability to produce quality sport content on multiple platforms within a group dynamic. Sport Media courses are taught concurrently with Open Elective and Liberal Elective courses which serve to enhance and enrich a student's four years of study.

Creative Practice Hours

To graduate from any of the RTA School of Media Undergraduate Programs, each student must complete a minimum of 60 hours of Creative Practice unpaid volunteer work in a qualifying RTA institution or project. This can be done at any time over the four years of the program. This will be considered one requirement of successful completion of RTA 711 or RTA 82A/B or RTA 431.

Liberal Studies

Students must take three lower level liberal studies courses and three upper level liberal studies courses to graduate. Students must not choose courses that are restricted for their program or major.

Please refer to the liberal studies chapter of this calendar for more information on the Liberal Studies Policy. Further information on liberal studies can also be found at the Faculty of Arts' Liberal Studies website (opens in new window) .

Table A - Lower Level Liberal Restrictions:

RTA 120 is not available for credit.

Table B - Upper Level Liberal Restrictions:

POL 620 is not available for credit.

Minors

Students may pursue any Minor offered by Toronto Met (with some exceptions). Please refer to the Minors chapter of this calendar for further information on individual Minor requirements and exclusions.

The G. Raymond Chang School of Continuing Education Certificates

Undergraduate students wishing to pursue a continuing education certificate program should be aware of possible program exclusions. Please refer to the Certificate Registration section of the Curriculum Advising website (opens in new window)  for complete details.

1st & 2nd Semester

1st Semester

REQUIRED:

  • BSM 100 The New Business: From Idea to Reality
  • RTA 103 Intro to Digital Media
  • RTA 104 Introductory Audio Production
  • RTA 108 Sport Media Message Design

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

2nd Semester

REQUIRED:

  • RTA 105 Sport Media Theory and Practice
  • RTA 106 Introduction to Video Sport Production
  • RTA 211 Production Theory

OPEN ELECTIVE: One Open Elective

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

  

3rd & 4th Semester

3rd Semester

REQUIRED:

  • RTA 231 Sport Marketing and Promotion
  • RTA 233 Sport Journalism
  • RTA 234 Intermediate Multi-Camera Sports

CORE ELECTIVE: One course from Table I.

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

  • RTA 232 Sport, Media and Society
  • RTA 235 Sport, Media and Programming
  • RTA 236 On-Air Sport Presentation

CORE ELECTIVE: One course from Table I.

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

  

5th & 6th Semester

Revised curriculum begins 2024-2025 for students admitted Fall 2022 and after.

5th Semester

REQUIRED:

  • BSM 200 The Growing Business: Breaking Even
  • RTA 330* Advanced Live Sport Production
  • RTA 331 Advanced Transmedia Sports Marketing

CORE ELECTIVE: One course from Table I.

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

6th Semester

REQUIRED:

  • RTA 332 Legal and Business Aspects of Sport
  • RTA 994 Advanced Sport Media and Documentary

CORE ELECTIVE: One course from Table I.

OPEN ELECTIVE: One Open Elective

LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.

* RTA 330 has a course count of two, and a course weight of 2.00.

  

7th & 8th Semester

7th Semester

REQUIRED:

CORE ELECTIVE: One course from Table I.

OPEN ELECTIVE: Two Open Electives

8th Semester

REQUIRED:

CORE ELECTIVE: One course from Table I.

OPEN ELECTIVE: Two Open Electives

* RTA 431 has a course count of two, and a course weight of 2.00.

A Program Advisory Council (PAC) is a group of volunteers that provides expert advice to a school or department on program related matters such as curriculum, program review, technology and trends in the industry, discipline or profession. For more information, see Senate Policy #158 (Program Advisory Councils).

Chair: Nancy Chapelle
Executive Director, Bell Fund
TVO

Grant Buchanan
Partner, McCarthy Tétrault LLP

Jocelyn Hamilton
President, Canada
eOne Television

Michael Hirsh
Executive Chairman
DHX Media
Formerly CEO of Cookie Jar Entertainment, Founder of Nelvana

Matt Hornburg
Executive Producer/Partner
Marble Media/Blue Ant

Tom Igoe
Associate Arts Professor
New York University

Raja Khanna
Co-CEO
Glassbox Television

Karen King
Speaker, Author, Inclusion Consultant

Mark Milliere
Senior VP, Production
TSN

Scott Moore
President of Broadcasting
Rogers Media Inc.

Jim Munroe
Executive Director
The Hand Eye Society

Linda Schuyler
President
Epitome Pictures Inc.

Justin Stockman
Vice President, Specialty Channels
Bell Media

Karen Thorne-Stone
President and Chief Executive Officer
Ontario Creates

Madeline Ziniak
Chair
Canadian Ethic Media Association

David Zitzerman
Partner
Goodmans Entertainment Group