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RTA 331

Advanced Transmedia Sports Marketing

This course introduces students to the fundamental concepts, principles and strategies utilized in the marketing of sport on multiple platforms. Covering both theoretical and practical aspects of sport marketing, the course will explore new and innovative means by which sports are marketed on television, radio and the Internet.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

RTA 108 and RTA 233 and RTA 231

Co-Requisites

None

Antirequisites

None

Custom Requisites

None

Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.