Minor in Public Relations

Minors

The Minor in Public Relations will help students understand the role of Public Relations experts as they negotiate between the organizations they represent and the media. Through theory and practice, students will gain experience in the tools and ways of thinking that shape stakeholder relationships.

Administered by: School of Professional Communication and offered in collaboration with the School of Journalism

Exclusions:
This Minor cannot be taken in conjunction with the Minor in Professional Communication or the News Studies Minor.

To receive this Minor, you must complete six (6) courses from the following curriculum:

Two (2) courses:

One of the following:

CMN 200 The Craft of Professional Writing
CMN 279* Introduction to Professional Communication

Plus:

CMN 305 Strategic Public Relations in ProCom

Plus four (4) electives from the following:

Group 1 Electives: Select a minimum of two (2) of the following:

MKT 100 Principles of Marketing
NNS 101† Introduction to News Studies
NNS 102 Understanding Multimedia Journalism
NNS 103 Basics of Photojournalism
NNS 344 Law, Ethics and Evolving News Standards
NNS 400 Critical Issues in Journalism (or JRN 400)
NNS 401 History of Journalism (or JRN 401)
NNS 402 Theory in Journalism and Mass Communication (or JRN 402)
NNS 406 Navigating Spin and PR (or JRN 406)
NNS 410 Queer Media
NNS 412 Documentary Survey (or JRN 412)
NNS 419 Journalism in Comedy
NNS 500 Journalism and the Arts (or JRN 500)
NNS 502 Follow the Money: Business Journalism (or JRN 502)
NNS 505 Health and Science Journalism (or JRN 505)
NNS 509 Journalism and the Political Arena (or JRN 509)
NNS 510 Reporting Religion (or JRN 510)
NNS 512 Reporting Sports (or JRN 512 or RTA 233 Sport Journalism)

Group 2 Electives (no minimum):

CMN 269 Countercultural Communication
CMN 288 Communication and Social Media
CMN 306 Risk and Crisis Communication
CMN 314 Professional Presentations
CMN 413 Corporate Communications
CMN 450 Participatory Media and Communication
CMN 601 Visual Communication: A Critical Approach

Journalism students may use a maximum of two JRN courses as credits toward the Minor in Public Relations. Where JRN and NNS versions of a course are available, BJourn students must take JRN version of the course.

Professional Communication students cannot use any Group 2 Electives as credits toward the Minor in Public Relations.

†NNS 101 is a pre-requisite for all NNS courses.

* The material in CMN 279 is covered by courses specific to individual programs. The following program-specific courses may therefore be used in place of CMN 279 for this Minor:

CMN 100 Professional Health Communication
CMN 114 Short Management Reports
CMN 300 Communication in the Computer Industry

Please see Senate Policy 2, Section 7.4 for further information about Minors.