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RTA 906

Marketing for Media Professionals

In this course, students learn the foundational skills of marketing including concepts relating to branding, the marketing mix, and integrated marketing and communication, including digital media promotional strategies and tactics. Students will learn how to take a product to market via multiple marketing and sales distribution channels. These concepts will be understood in the context of media product and thus better appreciating the importance of assuming a marketing mind set while pursuing any aspect of their media work.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1

Prerequisites

RTA 315

Co-Requisites

None

Antirequisites

MKT 100

Custom Requisites

None

Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.