Business Management - Marketing Management Major
This is an exciting time to work in the field of marketing with all of the innovative new ways to engage with consumers. Learn how to interpret and respond to customer needs better than the competition by analyzing consumer trends, competitive activity and other factors.
1st & 2nd Semester
Revised curriculum begins 2021-2022 for students admitted Fall 2021 and after
The first two semesters of the program are common for all Business Management Majors.
Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.
3rd & 4th Semester
Last offered Fall 2021 to students admitted Fall 2020.
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
3rd & 4th Semester
Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
5th & 6th Semester
Last offered Fall 2022 to students admitted Fall 2020
REQUIRED:
5th & 6th Semester
Revised curriculum begins 2023-2024 for students admitted Fall 2021 and after
REQUIRED:
7th & 8th Semester
REQUIRED:
† MKT 702 will be scheduled in 7th Semester. MKT802 will be timetabled in 8th Semester.
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
Marketing Management Co-op Overview
Marketing Management Department offers an optional co-op program which provides graduates with 16 months of work experience integrated into their academic program.
Students wishing to be considered for this program must apply for admission into the co-op option after the fourth semester of the program. Admission into the co-op program is based on the following four items:
Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
Evidence of superior oral and written communications skills
Interview
Resume/CV
Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.
The Marketing Management Department cannot guarantee work term jobs, but the Business Career Hub (opens in new window) and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs. The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.
The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.
This co-op sequencing is for students admitted in 2018 or earlier. Students admitted in 2019 or later will follow the revised sequence below.
This co-op sequencing will apply to students admitted to first year in 2019 or later.
Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.
NOTE*: Students are expected to follow the sequence prescribed for their program. Deviation from the sequence requires the submission of a formal request to the Co-op Faculty Advisor and approval from the School. With permission from the School/Department, students may be allowed to graduate with the co-op endorsement with fewer than the prescribed work terms.
1st & 2nd Semester
Revised curriculum begins 2021-2022 for students admitted Fall 2021 and after
The first two semesters of the program are common for all Business Management Majors.
Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.
3rd & 4th Semester
Last offered Fall 2021 to students admitted Fall 2020
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
3rd & 4th Semester
Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after.
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
5th & 6th Semester
Last offered Fall 2022 to students admitted Fall 2020
REQUIRED:
5th & 6th Semester
Revised curriculum begins 2023-2024 to students admitted Fall 2021
REQUIRED:
7th & 8th Semester
7th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table B - Upper Level Liberal Studies.
PROFESSIONAL AND PROFESSIONALLY-RELATED*:
Two courses from Table I.
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.
5th & 6th Semester
Last offered Fall 2022 to students admitted to Direct-Entry in Fall 2022
REQUIRED:
5th & 6th Semester
Revised curriculum begins 2023-2024 for students admitted to Direct-Entry in Fall 2023
REQUIRED:
7th & 8th Semester
REQUIRED:
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
Marketing Management Department offers direct entry students an optional co-op program which provides graduates with 16 months of work experience integrated into their academic program.
Students wishing to be considered for this program must apply for admission into the co-op option by September 30. Admission into the co-op program is based on the following four items:
- Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
- Evidence of superior oral and written communications skills
- Interview
- Resume/CV
Students commence work terms upon completion of third year of the Business Management program and the co-op program extends the Marketing Management program to five years from four.
The Marketing Management Department cannot guarantee work term jobs, but the Business Career Hub (opens in new window) and the Department will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program-related jobs.
The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.
The sequencing of academic and work terms is shown below*. Please be advised that this schedule may be subject to revisions.
This co-op sequencing will apply to Third-year Direct Entry students admitted in 2021 or later.
Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.
NOTE*: Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.
5th & 6th Semester
Last offered Fall 2022 to students admitted to Direct-Entry in Fall 2022
REQUIRED:
5th & 6th Semester
Revised curriculum begins 2023-2024 for students admitted to Direct-Entry in Fall 2023
REQUIRED:
7th & 8th Semester
REQUIRED:
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.
5th & 6th Semester
REQUIRED:
7th & 8th Semester
REQUIRED:
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
1st & 2nd Semester
Revised curriculum begins 2021-2022 for students admitted Fall 2021 and after
The first two semesters of the program are common for all Business Management Majors.
Business Management students must declare their Major before course intentions in March of their first year. How to Change your Plan / Major.
3rd & 4th Semester
Revised curriculum begins 2022-2023 for students admitted Fall 2021 and after.
4th Semester
REQUIRED:
LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.
PROFESSIONALLY-RELATED:
One course from Table I. Course selection must not include GMS 522 or courses with a MKT prefix.
5th & 6th Semester
Revised curriculum begins 2023-2024 for students admitted in Fall 2021.
REQUIRED:
7th & 8th Semester
REQUIRED:
† MKT 702 will be scheduled in 7th Semester. MKT802 will be timetabled in 8th Semester.
* A maximum of four Professional electives in total may be taken and applied toward the obtainment of the BComm in Business Marketing Management: a maximum two of GMS 522, MKT 504, MKT 535, MKT 723,MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 5th and 6th semesters, and a maximum of two of GMS 522, MKT 504, MKT 535, MKT 723, MKT 730, MKT 731, MKT 828, MKT 829, MKT 850 may be taken in the 7th and 8th semesters.
