You are now in the main content area
RTA 906
Marketing for Media Professionals
In this course, students learn the basics of marketing including concepts relating to branding, communications plans, pricing and sales. These concepts will be understood in the context of media product. Students learn basic skills, and become familiar with the overall media marketing work thus better appreciating the importance of assuming a marketing mind set while pursuing any aspect of their media work. (Formerly BDC 906).
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
