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RMG
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10A/B
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Academic and Career Preparedness
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Focused on the development of university level skills, attitudes and strategies required for success in the academic and professional business world. This course is designed to establish standards for successful literacy and numeracy skills in the retail program and to assist students in developing successful learning and self management strategies. It is a two part course offered in fall and winter semester and graded on a pass/fail basis.
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Lab: 3 hrs.
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| Antirequisite: BUS 100
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Course Weight: 2.00
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Billing Units: 1/1
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RMG
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100
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Issues and Innovations in Retailing I
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This course will provide students with an insightful understanding of the current nature of the retail economy from a North American perspective. Changes in the retail sector and in society which have an impact on Canadian competitiveness will be emphasized. Topics covered each year will be introductory by nature and will vary according to changes in the prevailing retail environment.
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Lect: 3 hrs.
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Course Weight: 1.00
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Billing Units: 1
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RMG
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200
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Intro to Retail and Services Management
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Retailing is one of the most fascinating, challenging and multi-faceted environments, business students will be exposed to. The objective of the course is to provide both an understanding of the key retail strategy components as well as change the student focus from a consumer to a business manager. This will be accomplished through examining the many key functional areas within a retail business including location and market strategy, store design and layout, merchandise planning, human resources, financial strategy and customer relationships. The understanding of these functional areas will illustrate how retailers can adapt to the competitive and continually changing environment by formulating strategies, which result in profitable performance. An introduction to retail profit drivers will be a key element of the course.
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Lect: 3 hrs.
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Course Weight: 1.00
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Billing Units: 1
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RMG
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300
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Retail Information Management
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This course examines information technologies necessary for successful data access and retrieval , and managerial analytics within a retail environment. Topics include: information needs (internal and external) in a retail environment, access of information through electronic media and special services, bench marking, database management, techniques for effective dissemination, privacy and use of information throughout the organization and supply chain.
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Lect: 3 hrs.
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| Prerequisites: RMG 200 and ITM 102
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Course Weight: 1.00
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Billing Units: 1
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RMG
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301
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Retail Operations: Processes and Value Chn
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This course will focus on how retail companies compete by designing and operating effective value chains. Operations strategy guides retailers as they buy merchandise and move it to the marketplace via efficient processes. Internal and external value chains are linked so that costs are reduced and inventory levels are optimized. The processes, that are the building blocks of successful retail organizations, include planning, inventory management, location selection and resource scheduling.
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Lect: 3 hrs.
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| Prerequisites: RMG 200 and QMS 102
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Course Weight: 1.00
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Billing Units: 1
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RMG
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302
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Retail Consumer Insight
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The course introduces the key theoretical concepts to the understanding of consumer behaviour. Building on this foundation the retail/consumer relationship will be examined through the case study method. Topics such as the retail brand, consumer research and value equations will be introduced and examined.
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Lect: 3 hrs.
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| Prerequisite: RMG 200; Antirequisites: MKT 400 and MKT 502
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Course Weight: 1.00
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Billing Units: 1
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RMG
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303
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Service Quality Management
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The quality of service that customers experience in retail settings is affected by many factors. As a result, the challenge for retailers is to provide an environment that instills a focus on customers and delivers the service required to satisfy those customers. This course will introduce students to service quality management frameworks and principles. It will examine how they are reflected in key organizational and management strategies, particularly those related to the management of the retail workforce.
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Lect: 3 hrs.
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| Prerequisite: RMG 200, Antirequisite: HTH 102
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Course Weight: 1.00
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Billing Units: 1
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This course examines the role of the buyer and his/her place in the marketing function of retail organizations. Course content focuses primarily on the procurement process, and intended outcomes include a thorough understanding of the buyer's contribution to assortment and resource development, relationships with other functions within the organization and interpretation of target customer needs. (Formerly FSN 451.)
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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434
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Intro to Logistics and Supply Chain Mgmt
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This course serves as an introduction to the fundamentals of logistics and supply chain management. The course is primarily focused on logistics management in the rapidly globalizing retail sector and covers the following topics: facility location, design of distribution networks, demand forecasting, inventory management, aggregate planning, transportation decision-making, Information Technology applications, sourcing and procurement, and pricing. The course emphasizes the use of analytical methods and incorporates risk management in business logistics.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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452
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Visual Merchandising and Space Planning
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Students will study the theories and practices related to visual merchandising and space planning. An examination of leading edge visual merchandising practices will be explored with respect to in-store design and layout. Space planning software will be used to plan in-store displays, window and fixture design and configuration. (Formerly FSN 452.)
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Lect: 2 hrs./Lab: 1 hr.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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This course examines how ethical marketing and operational strategies can be utilized by retailers to improve performance in a highly competitive and rapidly changing multicultural environment. The strategic planning process will be explored from the perspectives of both small and large retailers. Environmental analysis, strategy development, implementation and control issues will provide a framework for the course. A variety of teaching and learning methods will be used to examine issues and foster reflective thinking among students.
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Lect: 3 hrs.
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| Prerequisite: RMG 700 and FIN 300 Antirequisite: BUS 800
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Course Weight: 1.00
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Billing Units: 1
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RMG
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700
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Applied Retail Research
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This course is designed to develop students' analytical skills in effective use of retail business research. Emphasis is placed on the practical applications of research, the use of appropriate data analysis techniques, interpretation of results, and the effective communication of research findings. The aim of the course is to encourage the intelligent use of research and the ability to develop a research project.
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Lect: 3 hrs.
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| Prerequisites: RMG 200 and RMG301, Antirequisites: MKT 423, MKT 500
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Course Weight: 1.00
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Billing Units: 1
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RMG
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800
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Independent Project
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This course is designed to allow students to assume a major research/independent study project, which is completed under the direction of a faculty member and approved in advance by the course coordinator. Prior to being admitted to this course, students must submit a proposal outlining an appropriate area of interest for research and/or independent study upon which they will present a written report at the conclusion of the academic year.
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Lect: 3 hrs.
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Departmental consent required
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Course Weight: 1.00
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Billing Units: 1
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RMG
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801
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Academic and Career Preparedness II
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The purpose of the course is to provide students who are entering their final year of the program with an opportunity to review leadership issues and management skills based upon real-life experience in the retail industry. This experience will be drawn from at least one school-approved internship/work placement (425 hours minimum) completed prior to enrollment in the course. The course will also provide guidance for career planning as students look ahead to graduation.
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Lect: 3 hrs.
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Departmental consent required
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Course Weight: 1.00
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Billing Units: 1
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RMG
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900
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Retail Operations I: HR Challenges
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This course will focus on the challenges related to managing cross-cultural human resources in conjunction with store operations strategies, in a large or small retail organization. Topics will include: teamwork, customer service issues and strategies; policies and procedures and their impact on motivation, creativity and corporate culture; franchisee/franchiser relations; best practices from both North American and international perspectives; effective communication of store operations needs within the organization.
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Lect: 3 hrs.
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| Prerequisite: RMG 300
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Course Weight: 1.00
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Billing Units: 1
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The focus of this course is on business format franchising - the transfer of a particular business format or way of conducting business. The costs and benefits of franchising from both the franchisee's and franchiser's point of view will be explored. Franchiser/franchisee communication and relationship will be discussed. Students will examine how to determine the feasibility of a franchise opportunity, the legal dimensions of franchising, characteristics of the typical franchisee, and international franchising as a means of expansion.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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905
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Design, Commerce and Culture
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This course aims to provide an in-depth reflective understanding of the human designed environment, from a retail perspective. Concentrating on the main historic movements of the twentieth century, the course will address the ways in which the products of a culture are seen as representations of its cultural identity and value system. Changing social and cultural patterns, developing technology, and the economic climate will be explored. Ethical and environmental implications of the retail environment will be discussed.
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Lect: 3 hrs.
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| Prerequisite: RMG 200, Antirequisite: GEO 421
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Course Weight: 1.00
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Billing Units: 1
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RMG
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906
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International Retail Markets
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This course examines the ever changing trend toward international retailing. As proactive Canadian retailers look for opportunity outside of Canada, a number of international retailers are turning their eyes on Canada. We will explore determinants for international expansion, the growth of international retail organizations, methods of appraising international retail market opportunities and how to recommend growth strategies to take advantage of the learning generated. Students will be expected to develop an understanding of several international markets and how to present their recommendations in a business environment.
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Lect: 3 hrs.
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| Prerequisites: ECN 204 and RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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907
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Relationship Marketing
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The relationship between the consumer and the retailer has been perceived as a transaction and marketing strategy has been based on this perception. Retailers are moving to an ethical relationship view of the buying process - the building of a long term relationship with the customer as the central theme of marketing strategy. This course will explore the underlying theories, values and benefits of doing business through one-to-one relationships with consumers using technological advances. A one-to-one customer-centric approach enables retail marketers to reach customers from multicultural backgrounds, a distinguishing feature of the Canadian marketplace.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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908
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Issues and Innovations in Retailing II
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This course examines the current retail environment for important trends and issues that retail organizations must strategically address. The focus is predominately Canadian with context in an increasingly global industry. The role of innovation in retailing is studied both in theory and in practice. Critical thinking on the current issues in retail are developed both in class and through a major research paper.
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Lect: 3 hrs.
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| Prerequisite: RMG 700 and FIN 300
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Course Weight: 1.00
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Billing Units: 1
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RMG
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909
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Advanced Buying Process II
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This course compliments Buying Process I by introducing students to concepts of merchandise management. Course content emphasizes analytical and quantitative aspects of merchandising planning and expected outcomes include a complete understanding of financial strategy as it relates to merchandise management, the development of dollar merchandise plans, measures of productivity and vendor performance analysis. Information technology and decision support systems represent and integral part of the course content. (Formerly FSN 551)
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Lect: 3 hrs.
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| Prerequisite: RMG 400
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Course Weight: 1.00
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Billing Units: 1
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RMG
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910
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Multi-Channel Retailing
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"Multi-channel retailing provides the student with a comprehensive view of the dominant theme for retailers in the 21st Century. The course focuses on the importance of operating and integrating multiple channels of merchandising. By providing an integrated solution to the consumer the retailer reinforces its brand, responds to the consumer's buying patterns, increasing sales and customer loyalty. An integrated multi-channel strategy must be seamlessly linked and present the same marketing face to the customer. The course helps the student to develop the skills to analyze a firm's current multi-channel strategy and recommend an integrated strategy to help meet customer needs: optimize sales effectively and efficiently for the retailer. The student will have the opportunity to reinforce her learning through a consulting assignment to a firm in the industry."
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Lect: 3 hrs.
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| Prerequisite: ITM 350 or RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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911
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Retail Sales Management
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Based on the notion that salesmanship and effective selling have been lost in the role they play in delivering exceptional customer service and improved GMRSS. Focus on building effective leadership skills and programs for selling and the relationship to increasing productivity and customer loyalty.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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912
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Sustainability in Retailing
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This course examines the three pillars of business sustainability - financial, environmental and social responsibility - in the context of the retail sector. The best practices of retailers particularly in the area of greening retail are a primary focus of study. Students engage in an industry based project as this is an emerging topic within the retail sector.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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913
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Retail Private Label
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Private Label products have taken on an increasingly larger share of market within the retail product mix. For students interested in buying and merchandising, this course will examine the role of proprietary brand development across the spectrum of retail categories from hard goods and food to fashion and trend products. Curriculum will focus on best practice in private label and students will engage in a project on product development from concept to sourcing.
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Lect: 3 hrs.
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| Prerequisite: RMG 400
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Course Weight: 1.00
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Billing Units: 1
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Each year this course will take an in-depth look at one specific sector in the retail industry and will focus on one of the following - grocery, fashion, financial or hard goods retailing. Looking at the Canadian market for this sector, within an international context of best practices, the course will examine performance of individual companies and the overall sector, as well as dominant issues that are unique to the sector. Integration of learning from the consumer, supply chain and operational perspectives will be emphasized.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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915
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Retail Internationalization
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This course explores the state of retail internationalization at a given point in time. It will look at the retail companies that are leading the way in global expansion; strategies for expansion; impact of expansion on both the company and the markets they enter. Within this context the Canadian market will be analyzed, both in terms of the impact that international retailers have had on the market and the role of Canadian retailers in going global. The course will be taught through a combination of case studies, industry experts and research analysis.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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916
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Channel Management
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This course will explore how organizations leverage channels of distribution for value creation and competitive advantage. It delves into strategies that companies use to bring products and services from their point of origin to their point of consumption. Product proliferation, media fragmentation, retailer power and the internet have required excellence in channel design and management. The course will cover key concepts and strategies related to channel management, in light of traditional and new channels of distribution.
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Lect: 3 hrs.
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| Prerequisites: RMG 200 and MKT 100
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Course Weight: 1.00
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Billing Units: 1
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RMG
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917
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Experiential Learning - Asia Pacific Study
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This course examines consumption patterns, retail formats and operations, as well as sourcing opportunities and challenges in the Asia Pacific Region. Students will participate in a 10 day international learning experience in a chosen country in the Asia Pacific Region. The course will be taught by Ryerson retail faculty but local industry experts will be invited to address various topics.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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918
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Retail IT - Case Study of Best Practices
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Today, retail companies must invest in technology to manage their multiple locations and many transactions. Some retailers have emerged as leaders in their field by using technology to support a strategic initiative that differentiates them from their competition. Wal-Mart sends information across its supply chain; Harry Rosen keeps detailed customer profiles. In this course, students will study a few retailers in depth and analyze how they have used Information Technology as a competitive weapon.
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Lect: 3 hrs.
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| Prerequisites: RMG 200 and RMG 300
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Course Weight: 1.00
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Billing Units: 1
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RMG
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919
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Retail Business Analytics
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This course focuses on the application of forecasting tools in retail management and business operations. The course introduces students to the fundamentals of time series forecasting methods, such as exponential smoothing and moving average as well as advanced econometric tools such as ARIMA and ARCH/GARCH models. The course also introduces students to forecast consumer behaviour using discrete choice models. This is a hands on course that requires students to work with real life data sets to forecast consumer demand/behaviour.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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920
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Integrated Retail Cases
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The success of retail organizations in an increasingly competitive environment is dependent upon their capacity for speed, flexibility and customer focus, in short the quality of the service they provide. The leadership skills of managers in these organizations can contribute significantly to service quality. This course examines the relationship between the dimensions of service quality and the different characteristics and manifestations of leadership.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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922
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Retailing 2.0: Social Media Marketing
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An explosion in the popularity of social media sites has created a new level of consumer empowerment over even the most carefully managed brand messages. As the primary point of interaction in bringing products and services to the public, retailers are well positioned to carry customer relationships into this new online era. This course will focus on how and why retailers should "join the conversation" with consumers to build trust beyond the buzz associated with viral marketing and typical Internet campaigns. Students will analyze the market reach of popular online communities and tools, the legal and ethical implications, and the potential impact/integration of a multi-point communications strategy into the overall retail operation and marketing mix.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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923
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Retail Advertising and Communication
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Analyzing the principles and practices of advertising and promotion within the integrated marketing strategy of the retail business, students will research and create a retail advertising and promotion concept. The synthesis of analytical and creative processes in the successful development of strategy will be emphasized.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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Once the domain of products, the importance of brand identity for retailers has accelerated in recent years. Success and failure of retail brands will be analyzed through the case study method. The application of branding principles to private label products, recruitment practices as well as the more traditional marketing strategies will be explored.
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Lect: 3 hrs.
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| Prerequisite: RMG 200
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Course Weight: 1.00
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Billing Units: 1
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RMG
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925
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Leading in Retail Service Organizations
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The success of any retail strategy is intrinsically linked to its service strategy and how well it translates to the satisfaction of its customers. This course will focus on the processes involved in the alignment and implementation of service management strategies. Its emphasis will be on the optimization of operational capacity and capability, including the facets of customer satisfaction, the engagement of the retail workforce and the use of problem solving techniques.
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Lect: 3 hrs.
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| Prerequisite: RMG 303
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Course Weight: 1.00
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Billing Units: 1
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