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Why Should I Choose You with Ian Chamandy and Ken Aber
Getting Started: How to Identify End-Users & Value Proposition
“Why should I choose you?” is the most important strategic question in business; its answer will guide everything your company says and does. Learn how to answer it in 7 words or less, and how to use it to make decisions.
Scroll within the frame below to watch the full presentation, see key words and read the live transcript.
Originally presented Fall 2016