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About

WE-Hub is a program designed to provide a holistic approach to entrepreneurship training.  WE-Hub provides participants with entrepreneurship training, business mentorship, low-risk market testing opportunities, networking and wraparound supports, all provided in a single ‘hub’.  

Since 2018, over 350 participants have received training through WE-Hub and over 125 businesses were launched. 

WE-Hub is facilitated by Toronto Metropolitan University's TRSM Diversity Institute (opens in new window)  and Scadding Court Community Centre (external link, opens in new window) , and is funded by the Ministry of Children, Community and Social Services.

The Ted Rogers School of Management's Diversity Institute logo.
sccc-logo(original) w- wheelchair.ai
The Province of Ontario logo.

Program Structure

Entrepreneurship Training

The WE-Hub training curriculum is designed to establish a foundation for successful business ownership.

The Business Model Canvas (BMC) is the core of the training providing participants with the understanding of how to develop a clear and thoughtfully designed business with the guidance of an expert instructor.

The curriculum also provides training in other entrepreneurship essentials including:

  • Social Media 
  • Marketing & Branding
  • Business Taxes & Accounting
  • Small Business Law
  • and more

Business Mentorship

Upon being assessed by our Mentorship Coordinator, participants are matched with experienced business mentors who can provide guidance, advice and support. Mentorship is customized to the participant’s individual business needs and provided 1:1 with industry experts who are excited to support their business journey.

Some of the topics covered by our mentors include:

  • Business Development
  • Marketing & Branding
  • Business Taxes & Accounting
  • Website Development
  • Social Media Marketing

Other Supports

Market Testing

WE-Hub provides participants with opportunities to test out their business in a risk-controlled environment as an experiential learning opportunity to enable them to develop their business from this experience. 

Networking Opportunities

Ongoing networking events are offered throughout the duration of programming. Participants have the opportunity to enhance their networking skills through these events by engaging with peers as well as industry professionals. 

Wraparound Supports

WE-Hub provides participants with information and referrals to community resources, including counselling services, employment support, housing support, newcomer settlement support and additional services as needed. Additionally, the program provides participants with resources for funding, coworking spaces, small business support and other entrepreneurial support as needed.

WE-Hub also supports participants with free on-site childminding during in-person programming, as well as transit fares (TTC) to access programming.