Conference program
Get ready for this unique gathering in the bustling city centre of Toronto. This will hopefully be the first conference of many with the goal of advancing sales education and research in Canada. This conference will also be complemented by an evening dinner and an opening event that provides an excellent opportunity for extensive networking with other sales educators, industry professionals and sales students.
Day one: May 9, 2022
Locations:
From 9 a.m. to 3 p.m. at the CPA Lounge ( (PDF file) 7TH Floor (opens in new window) )
Ted Rogers School of Management, Toronto Metropolitan University,
55 Dundas Street West, Toronto, ON M5G 2C3 (external link, opens in new window)
From 3 to 6:30 p.m. at the TRSM Commons ( (PDF file) 7TH Floor (opens in new window) )
Ted Rogers School of Management, Toronto Metropolitan University,
55 Dundas Street West, Toronto, ON M5G 2C3 (external link, opens in new window)
From 7 to 9:30 p.m. at Donatello Restaurant
37 Elm Street, Toronto, ON, M5G 1H1 (external link, opens in new window)
| Time | Event description |
|---|---|
| 9 - 9:30 a.m. | Registration, Breakfast & Welcome Dr. Brian Segal & Dr. Karen Peesker, Ted Rogers School of Management (TRSM), Toronto Metropolitan University |
| 9:30 - 11:15 a.m. | High Performance Sales Programs In Canadian Universities Session Chair: Dr. Karen Peesker, TRSM, Toronto Metropolitan University Jean-Luc Geha, HEC Montreal Eric Janssen, Ivey Western |
| 11:15 - 11:30 a.m. | Break for attendees |
| 11:30 a.m. - 1 p.m. | Sales Professor Break Out Session Opportunities & Challenges for Canadian Sales Education |
| 1 - 1:30 p.m. | Lunch break for attendees |
| 1:30 - 2:30 p.m. | University Sales Education Best Practices - Insights From America Dr. Willy Bolander, Florida State University |
| 2:30 - 3 p.m. | Partnerships in Canadian Universities to Advance Sales Education Sandro Verrelli, CEO, CPSA |
| 3 - 3:15 p.m. | Welcome to Sales Industry, Alumni & Student attendees |
| 3:15 - 4 p.m. | Diversity in the Digital Economy & Implications for Sales Industry Panel with Dr. Wendy Cukier, Diversity Institute at TRSM, Toronto Metropolitan University |
| 4 - 4:15 p.m. | Break for attendees |
| 4:15 - 5 p.m. | The Evolution Of Sales In The Digital Economy Industry Panel |
| 5 - 6:30 p.m. | Canadian Sales Industry & Professor Reception |
| 7 - 9:30 p.m. | Dinner for Sales Professors Sponsored by CPSA Donatello Restaurant 37 Elm Street, Toronto, ON, M5G 1H1 (external link) |
Day two: May 10, 2022
| Time | Event description |
|---|---|
| 9 - 9:30 a.m. | Breakfast sponsored by Microsoft, Introductions and Greetings Dean Daphne Taras, Ted Rogers School of Management (TRSM), Toronto Metropolitan University |
| 9:30 - 10 a.m. | The 100 Year Journey: Finding The Key Predictors Of Sales Performance Dr. Peter Kerr, Cape Breton University |
| 10 - 10:30 a.m. | Sales Research and Program Learnings from Eastern Canada Session Chair: Dr. Kirby Shannahan, Memorial University Dr. Rachelle Shannahan, Memorial University Ashmita Lamichhane, Memorial University |
| 10:30 - 10:45 a.m. | Break and networking |
| 10:45 a.m. - 12 p.m. | Emerging Opportunities and Challenges for Sales Research Session Chair: Dr. Maria Rouziou, HEC Montreal Dr. Willy Bolander, Florida State University Dr. Bruno Lussier, HEC Montreal |
| 12 - 12:15 p.m. | Sales Research & Program Engagement Julia Gropper (MBA Student) TRSM, Toronto Metropolitan University Sheniese Van Heer, (MBA Student) TRSM, Toronto Metropolitan University |
| 12:15 - 12:30 p.m. | Technology Trends in Sales Fawn Annan, CEO, IT World |
| 12:30 - 1 p.m. | Closing and Next Steps Dr. Karen Peesker, TRSM, Toronto Metropolitan University Jean-Luc Geha, HEC Montreal |
| 1 - 2 p.m. | Closing Lunch and Networking |
Hosted by
Sponsored by
Ted Rogers Sales Leadership Program Sponsors
