MScM student finishes second in business technology case competition

Congratulations to Ted Rogers School Master of Science in Management student Asha Rani for coming in second at the Breaking Stereotypes in Business Technology (BSBTM) Case Competition.

BSBTM, hosted by Women in Information Technology Management, is a multi-institutional business case competition designed for students to apply their critical thinking and problem solving skills to address challenges in the IT and corporate field, and present their ideas to industry professionals. This year’s competition took place virtually via Zoom and Slack from November 13 to 14, 2021. 

The case by Accenture involved a car-sharing company that wanted to know how to implement the charging infrastructure required to electrify their fleet, and how to incorporate new technology to optimise their current operations while also improving the driver diversity mix. Through her analysis, Rani determined that changing the fleet was not advantageous, so she proposed a solution to reduce the cost. She emphasized the importance of allocating a certain percentage of female drivers to the driver group in order to increase gender diversity.

For the CIBC case, students were required to make a business proposal for a solution that is gender agnostic or focuses on a specific target group. The solution had to be related to an investment product or a credit card product that the bank can sell to their existing (and potential) customers. After conducting an industry and competitor analysis, Rani proposed a first mover advantage in the LGBTQ+ community. She pitched the launch of low-rate credit cards, and then raised it to a level that was equal for everyone. She also recommended additional measures (such as blockchain) to be taken to reduce identity fraud.