Natalia Lumby

Natalia Lumby teaches in a variety of areas at the School of Graphic Communications Management, including design, premedia and business management. With a background in management science and a keen interest in all things visual, her research seeks to understand how people connect with products. Currently she is focusing in the areas of packaging and design, with a focus on understanding consumer visual preferences in different product categories. Other areas of interest include zero waste packaging as well as the changing dynamics of packaging in online supply chains.