Dr. Wayne Smith
Dr. Wayne W. Smith joined Ryerson in 2020 and brings with him over 20 years of tourism experience working with tour operators, destination management companies, accommodation facilities, festivals and non profit organizations, and still works actively with industry in his role as a consultant to help the tourism industry achieve increased profitability.
His recent research examines consumer behaviour related to festivals, marketing and tourist motivations. Prior research has focused on politics and tourism. Wayne has extensively published in the field and has a long history impactful research.
Wayne holds a PhD from the Wilfrid Laurier University and a Masters degree from the University of Waterloo. Before joining Ryerson University, Wayne was a Department Chair and Professor for 14 years at the College of Charleston. He has won a Golden Pineapple Award as well as the Charles R. Goeldner Article of Excellence.
linkedin.com/in/profwaynewsmith (external link, opens in new window)
Consumer behaviour related to festivals, marketing and tourist motivations. Prior research has focused on politics and tourism.
| Peer-reviewed publications |
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Guttentag, D. A., Scott, B. C., Pitts, R. E., & Smith, W. W. (2022). ‘Southern hospitality' in Charleston, South Carolina: the diverse meanings of a regional form of hospitality in a growing tourism destination (external link) . Tourism Recreation Research, 1-13. doi.org/10.1080/02508281.2022.2057005 Litvin, S. W., Guttentag, D., & Smith, W. W. (2022). Political attitudes and Plog's travel personality model (external link) . International Journal of Tourism Research, 24(1), 181-184. doi.org/10.1002/jtr.2484 Pan, B., Smith, W. W., Litvin, S. W., Yuan, Y., & Woodside, A. (2022). Ethnic bias and design factors impact response rates of online travel surveys (external link) . Journal of Global Scholars of Marketing Science, 32(2), 129-144. doi.org/10.1080/21639159.2020.1808827 Smith, W. W., Madariaga, J. F., Pitts, R. E., & Wang, W. (2021). A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-Linked Event (external link) . Event Management. doi.org/10.3727/152599521X16288665119387 Litvin, S. W., Guttentag, D., & Smith, W. W. (2021). Who should you market to in a crisis? Examining Plog’s model during the COVID-19 pandemic (external link) . Journal of Travel Research. doi.org/10.1177/00472875211018502 Litvin, S. W., & Smith, W. W. (2021). International Travel and Coronavirus: A Very Early USA-based Study (external link) . International Journal of Hospitality & Tourism Administration, 1-7. doi.org/10.1080/15256480.2021.1881940 Litvin, S. W., & Smith, W. W. (2021). International travel and political views (external link) . International Journal of Tourism Research, 23(1), 106-109. doi.org/10.1002/jtr.2397 Pitts, R. E., Smith, W. W., & Wang, W. (2020). Sponsorship outcomes for charity-linked events: Participant segments interaction with sponsor attributes (external link) . Event Management, 24(6), 699-710. doi.org/10.3727/152599519X15506259855986 Litvin, S. W., Smith, W. W., & McEwen, W. R. (2020). Not in my backyard: Personal politics and resident attitudes toward tourism (external link) . Journal of Travel Research, 59(4), 674-685. doi.org/10.1177/0047287519853039 Litvin, S. W., & Smith, W. W. (2020). Tourism policy and political tribalism (external link) . Journal of Policy Research in Tourism, Leisure and Events, 12(2), 217-221. doi.org/10.1080/19407963.2019.1642901 Dodds, R., Pitts, R. E., & Smith, W. W. (2016). Willingness to pay for environmentally linked clothing at an event: Visibility, environmental certification, and level of environmental concern (external link) . Tourism Recreation Research, 41(3), 283-290. doi.org/10.1080/02508281.2016.1196029 Smith, W. W., Clement, J & Pitts, R.E. (2018). Oh, the places they'll go. A methodology for examining the early career paths of alumni as a basis for program development and review (external link) . Journal of Teaching in Travel and Tourism. 18(2), 109-122. doi.org/10.1080/15313220.2017.1416726 Frash Jr, R. E., Blose, J. E., Smith, W. W., & Scherhag, K. (2018). A multidisciplinary marketing profile of motorcycle tourists: explorers escaping routine to find flow on scenic routes (external link) . Tourism Recreation Research, 43(4), 432-444. doi.org/10.1080/02508281.2018.1492767 Smith, W. W., Pitts, R. E., Litvin, S. W., & Agrawal, D. (2017). Exploring the length and complexity of couples travel decision making (external link) . Cornell Hospitality Quarterly, 58(4), 387-392. doi.org/10.1177/1938965517704374 Smith, W. W., Pitts, R. E., Litvin, S. W., & Mack, R. W. (2016). It's got to 'fit'-exploring corporate sponsorship decisions for festivals (external link) . International Journal of Hospitality and Event Management, 1(4), 293-304. doi.org/10.1504/IJHEM.2016.082163 Dodds, R., Pitts, R. E., & Smith, W. W. (2016). Willingness to pay for environmentally linked clothing at an event: Visibility, environmental certification, and level of environmental concern (external link) . Tourism Recreation Research, 41(3), 283-290. doi.org/10.1080/02508281.2016.1196029 Smith, W. W., Pitts, R. E., Mack, R. W., & Smith, J. T. (2016, April). Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall (external link) . In Journal of Convention & Event Tourism, 17(2), 75-94. Routledge. doi.org/10.1080/15470148.2015.1059782 |
| Refereed conference proceedings and presentations |
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Smith, W.W., Shah, E.D. & Pitts, R.E. (2021). Exploring the Effects of Non-traditional Narrative Video Ads on Tourism Intentions Among Viewers with and without Previous Destination Experience (external link) . TTRA Canada Annual Conference Proceedings. October 13-15, 2021. Osahan, N. & Smith, W. W. (2021). Transferrable Job Skills and the Importance for Hospitality Graduates. ISTTE Annual Conference Proceedings. October 4, 2021. 59-60 Scott, B., Guttentag, D.A., Pitts, R.E. & Smith W. W. (2021). (PDF file) Time for a Reset? Post-Pandemic "Southern Hospitality" in Charleston, South Carolina (external link) . TOURMAN 2021 Book of Abstracts Restarting tourism, travel and hospitality: The day after. E. Christou, A. Fotiadias & K. Alexandris [Eds] 94-96. Pitts R.E., Smith W. W. & Wang, W. (2018). Modeling Complex Sponsorship Outcomes for a Cause-Related Event Across Differing Participant Segments and Sponsors. American Marketing Association Summer Educator's Meeting, Boston, (August 2018). Smith, W. W., Snyder, M., & Patience, M. (2017). Increasing Quantitative Skill Assessment Results for Hospitality Students. International Society of Travel and Tourism Educators: 2017 Conference Proceedings – The Living Laboratory. 14-15. Pitts R.E., Smith W. W. & Wang, W. (2018). Modeling Complex Sponsorship Outcomes for a Cause Related Event Across Differing Participant Segments and Sponsors. American Marketing Association Summer Educator's Meeting, Boston, (August 2018). Smith, W. W., Snyder, M., & Patience M. (2017). Increasing Quantitative Skill Assessment Results for Hospitality Students. International Society of Travel and Tourism Educators: 2017 Conference Proceedings – The Living Laboratory. 14-15. |
| Book contributions |
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Smith, W .W., Peesker, K., Guttentag, D., Kellershon, J. (Accepted). Maintaining hotels’ COVID protocols post-pandemic to enhance service for guests with Autism: An opportunity for positive unintended consequences. In U.N. Shukla & S.K. Kulsheshtha (eds.), Post-COVID Tourism and Hospitality Dynamics: Recovery, Revival, and Restart. Apple Academic Press. Smith, S.L.J. & Smith, W. W. (Accepted). Correspondence Analysis. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer. Smith, S.L.J. & Smith, W .W. (Accepted). Visitor. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer Smith, W. W. (Accepted). Nearest Neighbor Analysis. In J. Jafari & H. Xiao (eds.), Encyclopedia of Tourism, Springer Dodds, R., Jenkins, B., Smith, W. W., & Pitts, R. E. (2018). Willingness-To-Pay vs. Actual Behavior: Sustainable Procurement at Festivals. In Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness (pp. 67-78). Emerald Publishing Limited. Dodds, R., Jenkins, B., Smith, W. W., & Pitts, R. E. (2018). Willingness-To-Pay vs Actual Behavior: Sustainable Procurement at Festivals. In Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness (pp. 67-78). Emerald Publishing Limited. Smith, W. W. (2016). [Book Review: Strategy for Tourism] In Annals of Tourism Research. 60, 169-170. |
| Honours & awards | |
|---|---|
| 2019 | Outstanding Author Contribution - Emerald Literati Awards |
| 2019 | Golden Pineapple Award - Explore Charleston |
| 2014 | International Journal of Culture Tourism and Hospitality Research – Highly Commended Paper |
| 2010 | Journal of Travel Research - Charles R. Goeldner Article of Excellence |
| 2010 | Distinguished Service Award - College of Charleston School of Business |
| 2003 | ISTTE Graduate Student Scholarship (Future Scholars) |
| 1997 | Gordon Taylor Award For Excellence in Undergraduate Research |