Dr. Rachel Dodds
Dr. Rachel Dodds is a Professor at the Ted Rogers School of Hospitality and Tourism Management as well as past Director of the Hospitality and Tourism Research Institute. Rachel has over 25 years of tourism experience working with tour operators, destination management companies, accommodation facilities, festivals and non profit organizations and still works actively with industry in her role as a consultant to help the tourism industry more sustainable.
Dr. Rachel Dodds has worked extensively in sustainable tourism development in both academia as well as with government and the private sector. She is passionate about trying to help others become more responsible and recently published a book with Dr. Richard Butler called Are We There Yet? Travelling more responsibly with your children. They also published one of the first academic books on overtourism.
Rachel’s research examines overtourism, responsible travel, consumer motivations for travel as well as tourism development and planning.
Dr. Dodds's research has focused globally but she also has a considerable effort in Canada including working with the Ministries of tourism and was appointed to the Federal Council for the Visitor Economy in 2019. Rachel also appeared in the recent documentary: The Last Tourist thelasttouristfilm.com (external link, opens in new window) released in 2022.
Rachel received the award for Scholarly Research and Creativity Award in 2011, 2014 and 2018 and Dr. Dodds also Directed the Hospitality and Tourism Research Institute from 2014-2018.
Rachel is a member of a number of journal editorial boards and non profit organizations, runs the website sustainabletourism.net (external link) and has travelled to over 80 countries and six continents.
linkedin.com/in/rachel-dodds (external link, opens in new window)
Sustainable tourism development, overtourism, environmental management, marketing and consumer motivations. Prior research has focused on corporate social responsibility, islands and tourism policy.
| Peer-reviewed publications |
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Walsh, P. & Dodds, R. (2022) The impact of intermediaries and social marketing on promoting sustainable behaviour in leisure travellers (external link) . Journal of Cleaner Production. doi.org/10.1016/j.jclepro.2022.130537 Butler, R.W. and Dodds, R. (2022) Overcoming overtourism: a review of failure (external link) . Tourism Review, 77(1), 35-53. doi.org/10.1108/TR-04-2021-0215 Holmes, M. R. & Dodds, R. (2022) Who walks the walk and talks the talk? Understanding what influences sustainability behaviour in business and leisure travellers (external link) . Sustainability. doi.org/10.3390/su14020883 Dodds, R., Grima, J., Novotny, M., and Holmes, M.R. (2022) Sustainability gets thrown in the trash: Comparing the drivers and barriers of festival waste management in Canada and New Zealand (external link) . Event Management. doi.org/10.3727/152599522X16419948390961 Dodds, R. & Holmes, M.R. (2020) Is Blue Flag certification a means of destination competitiveness? A Canadian context (external link) . Ocean and Coastal Management, 192. doi.org/10.1016/j.ocecoaman.2020.105192 Dodds, R., Holmes, M. & Novonty, M. (2020) Because I believe in it: Examining intrinsic and extrinsic motivations for sustainability in festivals through self-determination theory. Tourism Recreation Research. doi.org/10.1080/02508281.2020.1841375 Wright, K.A.; Kelman, I. & Dodds, R (2020) Tourism development from disaster capitalism (external link) . Annals of Tourism Research. doi.org/10.1016/j.annals.2020.103070 Dodds, R., Novonty, M., & Harper, S. (2020) Shaping our perception of reality: Sustainability communication by Canadian festivals (external link) . International Journal of Event and Festival Management, 11(4), 473-492. doi.org/10.1108/IJEFM-03-2020-0012 Dodds, R. (2020). Using a participatory integrated watershed management approach for tourism (external link) . Tourism Planning & Development, 17(1), 1-16. doi.org/10.1080/21568316.2018.1556327 Dodds, R. & Holmes, M.R. (2020) Preferences at city and rural beaches: Are the tourists different? (external link) . Journal of Coastal Research, 36(2), 393-402. doi.org/10.2112/JCOASTRES-D-19-00048.1 Dodds, R., Jenkins, B., Smith, W., & Pitts, R.E. (2019). They do pay! Event merchandise attributes that affect sales and profits at a folk festival (external link) . International Journal of Hospitality and Event Management, 2(2), 95-108. doi.org/10.1504/IJHEM.2019.109936 Dodds, R., & Walsh, P.R. (2018). Assessing the factors that influence waste generation and diversion at Canadian festivals (external link) . Current Issues in Tourism. doi.org/10.1080/13683500.2018.1461813 DeLange, D., & Dodds, R. (2017). Increasing sustainable tourism through social entrepreneurship (external link) . International Journal of Contemporary Hospitality Management, 29(7), 1977-2002. doi.org/10.1108/IJCHM-02-2016-0096 Walsh, P. & Dodds, R. (2017). Measuring the choice of environmental sustainability strategies in creating a competitive advantage (external link) . Business Strategy and the Environment, 26(5). doi.org/10.1002/bse.1949 Brendehaug, B., Aall, C., & Dodds, R. (2016). Environmental policy integration as a strategy for sustainable tourism planning: Issues in implementation (external link) . Journal of Sustainable Tourism, 1-18. doi.org/10.1080/09669582.2016.1259319 Dodds, R., & Holmes, M. (2016). Local versus visitor perceptions of farmers’ markets. (external link) Journal of Food Products Marketing. doi.org/10.1080/10454446.2017.1244785 Dodds, R., Ali, A., & Galaski, K. (2016). Mobilizing knowledge: Determining key elements for success and pitfalls in developing community-based tourism (external link) . Current Issues in Tourism, 1-22. doi.org/10.1080/13683500.2016.1150257 Dodds, R., Smith, W., & Pitts, R. (2016). Willingness to pay for environmentally linked clothing at an event: Visibility, environmental certification and level of environmental concern (external link) . Tourism Recreation Research. doi.org/10.1080/02508281.2016.1196029 |
| Book contributions |
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Dodds, R., & Butler, R.W. (Eds.). (2019). Overtourism: Issues, realities and solutions. De Gruyter. ISBN: 978-3-11-62045-0 Graci, S. R., & Dodds, R. (2010). Sustainable Tourism in Islands. Earthscan Press. |
| Undergraduate courses |
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| Graduate courses |
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| Honours & awards | |
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| 2020 | Emerald Literati Award |
| 2018 | Dean's Scholarly, Research and Creative Activity Award |
| 2014 | Ted Rogers School of Management Dean's Scholarly, Research and Creative Activity Award |
| 2011 | Faculty Scholarly, Research and Creative Award |
| 2010 | Outstanding Contribution to the Ryerson Student HTM Experience |
| 2009/10 | Awarded early Tenure and Promotion (3 years instead of 5) |