Dr. Chris Gibbs
Dr. Chris Gibbs has over 20 years of diverse sports, entertainment, travel and hospitality industry work experience prior to teaching at university. He uses this diverse experience to guide his teaching and research. His recent research looks at the Airbnb pricing, Airbnb Entrepreneurship and Video Game Tourism. use of mobile ready platforms (mobile websites, responsive website design and mobile applications) across the spectrum of hotels, destination marketing organizations and airports. Prior research has investigated hotel mobile applications, responsive website design, use of twitter for sports, and use of social media for hotel human resources. Beyond his academic research he has done research for a diverse group of organizations; Royal Bank, Tourism Toronto, Fairmont Hotels and Resorts and Miles Destination Marketing.
For his teaching and contribution to the university, Chris has received recognition; 2016, Vice-Provost Experiential Teaching Award; 2014 Deans Teaching Award and 2012 School of Hospitality and Tourism Management Service Award.
Before joining Ryerson, Chris spent eight years at Maple Leaf Sports and Entertainment in business operation and venue management roles. He has also held leadership positions in the travel industry with Travel CUTS, live theatre marketing with Livent Inc. and attraction marketing with Playdium Entertainment. Throughout his career, Chris always finds “white space” where he creates new business opportunities for companies to reach new markets with new revenue opportunities. He has built a reputation as an accomplished leader with an engaging presentation style.
linkedin.com/in/cgibbs (external link, opens in new window)
Mobile, social media, twitter, responsive website design, technology, innovation
| Peer reviewed publications |
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Dubois, L. E., Griffin, T., Gibbs, C., & Guttentag, D. (2021). The impact of video games on destination image. Current Issues in Tourism, 24(4), 554-566. Dubois, L. E., & Gibbs, C. (2018). Video game-induced tourism: a new frontier for destination marketers. Tourism Review, 74(2), 186-198. Gibbs, C., Guttentag, D., Gretzel, U., Yao, L. Morton, J. (2018). Use of dynamic pricing strategies by Airbnb hosts (external link) . International Journal of Contemporary Hospitality Management, (30), 2-20. doi.org/10.1108/IJCHM-09-2016-0540 Wade R., Holmes, M. R., & Gibbs, C. (2018). The Challenges of Full-Service Restaurant Brand Internationalization: A United States/Canada Perspective (external link) . Journal of Foodservice Business Research, 21(2), 139-153. doi.org/10.1080/15378020.2017.1346987 Gibbs, C., Cook-Johnson, G. (2018). Nigel's choice: A hotel appraiser's decision-making issues when interests conflict. (external link) Journal of Hospitality and Tourism Cases. dx.doi.org/10.4135/9781529719512 Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., Goodwill, A. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings (external link) . Journal of Travel & Tourism Marketing, 35(1), 46-56. doi.org/10.1080/10548408.2017.1308292 Gibbs, C., Gretzel, U., & Saltzman, J. (2016). An experience-based taxonomy of branded hotel mobile application features (external link) . Information Technology & Tourism, 16(2), 175-199. doi.org/10.1007/s40558-016-0052-5 Gibbs, C., Macdonald, F., & MacKay, K. (2015). Social media usage in hotel human resources: Recruitment, hiring and communication (external link) . International Journal of Contemporary Hospitality Management, 27(2), 170-184. doi.org/10.1108/IJCHM-05-2013-0194 Gibbs, C., O’Reilly, N., & Brunette, M. (2014). Professional team sport and twitter: Gratifications sought and obtained by followers (external link, opens in new window) . International Journal of Sport Communication, 7(2), 188-213. doi.org/10.1123/IJSC.2014-0005 Gibbs, C., & Haynes, R. (2013). A phenomenological investigation into how twitter has changed the nature of sport media relations (external link) . International Journal of Sport Communication, 6(4), 394-408. doi.org/10.1123/ijsc.6.4.394 |
| Industry research and reports |
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Gibbs, C., Hall, L. (2016). Airbnb and the real impact on the Canadian Hotel industry. Available at: http://bit.ly/292jamz, June 2016, 16 pages Gibbs, C. (2016). NBA All-Star 2016 Toronto; Accomodations supply/demand analysis. Greater Toronto Hotel Assocation May 2016, 6 pages Gibbs, C. (2016). Government Airbnb control policies. Greater Toronto Hotel Association, May 2016, 13 pages Gibbs, C. (2016). Supply/Demand analysis Airbnb and hotels in the Greater Toronto Area. Greater Toronto Hotel Association, May 2016, 7 pages. Gibbs, C. (2015). Top 100 Airport Global Mobile Readiness Index: Available at: http://budurl.com/AirportMobileIndex, 23 pages. Gibbs, C. (2014, 2015, 2016) Global Mobile Readiness Index DMO Edition, October, 2014. |
Due to the broad professional experience which Chris obtained in his 20+ years of professional work experience he has the ability and skills to teach multiple different topics related to business.
| Current undergraduate courses |
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| Past undergraduate courses |
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| Honours & awards |
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| 2022 | Errol Aspevig Award for Outstanding Academic Leadership |
| 2017 | Provost's Experiential Teaching Award, Ryerson University |
| 2016 | Highly Commended Paper, Emerald Publishing, International Journal of Contemporary Hospitality Management |
| 2014 | Deans Teaching Award, Ted Rogers School of Management |
| 2012 | School of Hospitality and Tourism Management Service Award |
