The Owl Project
"I was referred to the Social Ventures Zone by a friend when I explained what my business idea was. I started going to Caffeinated Innovators on Fridays. From there I got inspired to pursue my idea and eventually apply to be in the Zone."
Founder: Taija Ryan
Helping older adults reduce social isolation through tech literacy
Social isolation is a growing concern amongst aging Canadians. Risk factors to becoming socially isolated include the death of a spouse, living alone or without nearby family, having compromised health that curtails mobility, living on a low/fixed income, and even retirement from work. Set to launch September 2017, with the goal of reducing social isolation for adults age 55+, is The Owl Project.
Developed by a Toronto Metropolitan graduate with a B.A. in Public Administration and Governance, The Owl Project is a program that helps teach the language of technology to a segment of the population who does not speak it. The Owl Project directly engages with older adults using a tripartite approach. First: one-on-one in-person training helps an older adult learn how to set up their smartphone or tablet device for email and social networking apps, along with coaching on how to use the apps. Second: intergenerational training in a group environment pairs older adults with high school students seeking to complete their community service hours. Third: after training is completed, online support provides older adults with a resource for any further follow-up.
Working in telecommunications, creator Taija came upon the idea when she saw that teaching her older customers how to use their smartphones or tablets made a positive impact on their lives. Owls have long been a symbol of wisdom. With The Owl Project, Taija will be helping older Canadians gain wisdom through tech literacy and lessen social isolation through access.
