Language, Communication, and the Decisions We Make
About
The theme of SOBDR 2025 explores the profound impact of language and communication on decision-making processes and vice versa. This interdisciplinary conference aims to investigate how linguistic framing, messaging, and interpersonal communication influence choices in various domains, including business, health and public policy. By bringing together researchers, practitioners and students, the event seeks to foster a deeper understanding of the interplay between communication and decision-making, encouraging innovative approaches to addressing challenges in this dynamic area.
Sarah Moore is Professor of Marketing and Thornton A. Graham Chair at the Alberta School of Business, University of Alberta. She is also currently serving as the Associate Dean of the PhD Program and Associate Dean of Research at the School of Business. She received her PhD in Business Administration from Duke University’s Fuqua School of Business in 2009. The primary focus of Moore’s research is on communication and language, both among consumers and between consumers and firms. For example, she has studied the effects of swearwords in online reviews and of pronoun use (e.g., we, you, I) in customer service interactions. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology.