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Dr. Jenna Jacobson
Associate Professor and Eaton Chair in Retailing | Director, Retail Leadership Institute
DepartmentRetail Management
EducationPhD
OfficeTRS 3-034
Phone(416) 979-5000 ext: 557284
Overview
Jenna Jacobson is an Associate Professor and Eaton Chair of Retailing at Toronto Metropolitan University's Ted Rogers School of Retail Management. She is also the Director of the Retail Leadership Institute in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on retailing, social media, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.
Social media, branding, influencer marketing, and digital retailing.
Journal Articles: |
| Fares, O., Aversa, J., Lee, S. H., & Jacobson, J. (2024). Virtual Reality (VR): A review and a new framework for integrated adoption. International Journal of Consumer Studies, 48(2), 1–26. https://doi.org/10.1111/ijcs.13040 (external link, opens in new window) |
| Musiyiwa, R. & Jacobson, J. (2024). Leveraging influencer relations professionals for compliant sponsorship disclosure in social media influencer marketing. Journal of Interactive Advertising, 24(1), 66–83. https://doi.org/10.1080/15252019.2023.2298994 (external link, opens in new window) |
| Musiyiwa, R. & Jacobson, J. (2023). Sponsorship disclosure in social media influencer marketing: The algorithmic and non-algorithmic barriers. Social Media + Society, 9(3), 1–19. https://doi.org/10.1177/20563051231196870 (external link, opens in new window) |
| Soares, F. B., Gruzd, A., Jacobson, J., & Hodson, J. (2023). To troll or not to troll: Young adults' anti-social behaviour on social media. Plos One, 18(5), 1–17. https://doi.org/10.1371/journal.pone.0284374 (external link, opens in new window) |
| Aversa, J., Cleave, E., Jacobson, J., Hernandez, T., Dizonno, S., & Macdonald, M. (2023). Rollin’ papers: Newspaper coverage of the retail cannabis rollout in Canada. Newspaper Research Journal, 44(4), 154–173. https://doi.org/10.1177/07395329231157765 (external link, opens in new window) |
| Jacobson, J., Rinaldi, A. G., & Rudkowski, J. (2023). Decoding the employee influencer on social media: Applying Taylor’s six segment message strategy wheel. European Journal of Marketing, 57(1), 29–59. https://doi.org/10.1108/EJM-06-2021-0418 (external link, opens in new window) |
| Jacobson, J., Lin, C., & McEwen, R. (2022). Information behaviour paradox: Understanding perceptions of risk and online behaviour. Library and Information Science Research, 44(4), 1–8. https://doi.org/10.1016/j.lisr.2022.101205 (external link, opens in new window) |
| Philp, M., Jacobson, J., & Pancer, E. (2022). Machine learning content classification and social media engagement: An examination of restaurants' use of Instagram. Journal of Business Research, 149, 736–747. https://doi.org/10.1016/j.jbusres.2022.05.078 (external link, opens in new window) |
| Jacobson, J., Gunn, F., & Hernandez, T. (2022). Stepping up as an essential service: Grocery retailing and the COVID-19 pandemic. The International Review of Retail, Distribution and Consumer Research, 33(3), 240–259. https://doi.org/10.1080/09593969.2022.2056906 (external link, opens in new window) |
| Ruco, A., Baxter N. N., Jacobson, J., Tinmouth, J., & Llovet, D. (2022). Using Facebook to promote the uptake of colorectal cancer screening. BMC Public Health, 22(323), 1–14. https://doi.org/10.1186/s12889-022-12732-w (external link, opens in new window) |
| Jacobson, J. & Harrison, B. (2022). Sustainable fashion social media influencers and content creation calibration. International Journal of Advertising, 41(1), 150–177. https://doi.org/10.1080/02650487.2021.2000125 (external link, opens in new window) |
| Jacobson, J., Hodson, J., & Mittelman, R. (2022). Pup-ularity contest: The advertising practices of popular animal influencers on Instagram. Technological Forecasting and Social Change, 174. https://doi.org/10.1016/j.techfore.2021.121226 (external link, opens in new window) |
| Ruco, A., Dossa, F., Tinmouth, J., Llovet, D., Jacobson, J., Kishibe, T., & Baxter, N. N. (2021). Social media and mHealth technology for cancer screening: Systematic review and meta-analysis. Journal of Medical Internet Research, 23(7), e26759. https://doi.org/10.2196/26759 (external link, opens in new window) |
| Aversa, J., Jacobson, J., Hernandez, T., Cleave, E., MacDonald, M., & Dizonno, S. (2021). The social media response to the rollout of legalized cannabis retail in Ontario, Canada. Journal of Retailing and Consumer Services, 61, 1–10. https://doi.org/10.1016/j.jretconser.2021.102580 (external link, opens in new window) |
| Smith, D., Jacobson, J., & Rudkowski, J. (2021). Employees as influencers: Measuring employee brand equity in a social media age. Journal of Product & Brand Management, 30(6), 834–853. https://doi.org/10.1108/JPBM-03-2020-2821 (external link, opens in new window) |
| Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., et al. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 51, 1–37. https://doi.org/10.1016/j.ijinfomgt.2020.102168 (external link, opens in new window) |
| Jacobson, J. (2020). You are a brand: Social media managers’ personal branding and “the future audience.” Journal of Product & Brand Management, 26(6), 715–727. http://doi.org/10.1108/JPBM-03-2019-2299 (external link, opens in new window) |
| Gruzd, A., Jacobson, J., & Dubois, D. (2020). Cyber-vetting and the public life of social media data. Social Media + Society, 6(2), 1–13. https://doi.org/10.1177/2056305120915618 (external link, opens in new window) |
| Jacobson, J. & Gruzd, A. (2020). Cybervetting job applicants on social media: the new normal? Ethics and Information Technology, 22(2), 175–195. https://doi.org/10.1007/s10676-020-09526-2 (external link, opens in new window) |
| Jacobson, J., Gruzd, A., & Hernandez-Garcia, A. (2020). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services, 53, 1–12. https://doi.org/10.1016/j.jretconser.2019.03.001 (external link, opens in new window) |
| Dubois, E., Gruzd, A., & Jacobson, J. (2020). Journalists’ use of social media to infer public opinion: The citizens’ perspective. Social Science Computer Review, 38(1), 57–74. https://doi.org/10.1177/0894439318791527 (external link, opens in new window) |
| Jacobson, J., Gruzd, A., Kumar, P., & Mai, P. (2019). Networked influence: An introduction. Social Media + Society, 5(3), 1–5. https://doi.org/10.1177/2056305119865473 (external link, opens in new window) |
| Jacobson, J. & Shade, L. R. (2018). Stringtern: Springboarding or stringing along young interns’ careers? Journal of Education and Work, 31(3), 320–337. https://doi.org/10.1080/13639080.2018.1473559 (external link, opens in new window) |
| Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Social media for social good or evil: An introduction. Social Media + Society, 4(3), 1–5. https://doi.org/10.1177/2056305118786719 (external link, opens in new window) |
| Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. H. (2017). Social media and society: Introduction to the special issue. American Behavioral Scientist, 61(7), 647–652. https://doi.org/10.1177/0002764217717567 (external link, opens in new window) |
| Jacobson, J., Lin, C., & McEwen, R. (2017). Aging with technology: Seniors and mobile connections. Canadian Journal of Communication, 42(2), 331–357. https://doi.org/10.22230/cjc.2017v42n2a3221 (external link, opens in new window) |
| Jacobson, J. (2016). Networked spectators: Social media conversation & moderation at the Olympic opening ceremony. Online Information Review, 40(6), 746–760. https://doi.org/10.1108/OIR-02-2016-0044 (external link, opens in new window) |
| Gruzd, A., Jacobson, J., Mai, P. H., & Wellman, B. (2016). Understanding communities in an age of social media: The good, the bad, and the complicated. Information, Communication, & Society, 19(9), 1187–1193. https://doi.org/10.1080/1369118X.2016.1187195 (external link, opens in new window) |