ProCom Student Collaborates with Professor to Publish Article on Visual Culture
Jessica Hupalo is a current fourth year Professional Communication student at Toronto Metropolitan University (TMU). Recently, an article written by Jessica and Dr. Carolyn Kane, Associate Professor at the School of Professional Communication, was published in the European Journal on Visual Culture. The article is entitled, Cotton and Capital: Pajama Fashions Before and After COVID-19. (external link, opens in new window) Below, Jessica dives into the collaboration process with Dr. Kane, their inspiration for the piece, and how her studies in Professional Communication have helped her along the way.
What was the inspiration behind the article and what do you hope readers take away from the article?
The inspiration behind the article was centered around the mainstream adoption and acceptance of pajamas and loungewear during the height of the COVID-19 pandemic, when stay-at-home mandates were in full effect. Attitudes toward clothing and expression often reflect the zeitgeist of its time, and as pajamas and casual wear became a symbol of the COVID-19 pandemic, our research was motivated to explore how the pajama defined other societal moments throughout history. Additionally, the article was inspired by the material culture of textiles and the social, cultural and economic impact of the production and consumption of pajama fabrics throughout particular moments in history.
I hope that when people read this article they will reflect upon how textile production and certain styles of clothing, in particular pajamas and baggy clothing styles are often intertwined with the histories of colonialism and labor exploitation. More importantly, how the pajama and baggy clothing styles are linked to the social, class and racial inequalities.
Since this writing collaboration, Jessica has continued to work with Dr. Kane on other projects, including recreating historical electric billboards through animation. One of the animations they've collaborated on is a recreation of one of the first electric billboards, circa 1892-93, New York City. A still from this animation will be published in Dr. Kane’s upcoming book, Electrographic Architecture: Color, Light, and the White Imaginary (forthcoming 2023), and the animation will be put on the University of California website.
Jessica hopes to see herself in a project management role in the future in either the marketing, advertising, event management or crisis communications fields. She is hoping to pursue a project management certificate post-graduation.