In August 2021, the Standing Strong Task Force’s (SSTF) final report included 22 recommendations that are guiding the University through changes across campus. In addition to the task force’s specific policy development recommendation, additional new policies are necessary to support the success of other recommendations. Community members are invited to review and provide feedback on a naming policy and a brand stewardship policy until April 26, 2023.

Naming policy

The SSTF recommended the development of a policy and accompanying procedures to provide guidelines and clarify responsibilities for decision-making related to commemorative and benefactor naming on campus including namings, de-namings, and re-namings of university assets including, but not limited to, physical spaces, programs, positions, and awards.

Key points

The naming policy will:

• uphold the principles of commemoration as outlined in the Standing Strong Task Force Report and Recommendations
• define and distinguish between commemorative naming and benefactor naming
• provide transparency of naming-related decision-making processes
• establish a naming review committee that is responsible for determining any required consultation process for commemorative naming proposals

 (PDF file) Read the draft naming policy and procedures

Brand stewardship policy

With the SSTF’s recommendation to change the university’s name, the department of University Relations recognized the need for greater brand consistency. A brand policy has been drafted to protect and uphold the image and reputation of the university. This policy will guide the creation and use of university brand properties, and establish governance to support a professional and distinctive image for the university.  

Key points

The brand policy will:

• guide all staff, students, and faculty of the university in their development and use of the university brand
• protect and uphold the image and reputation of the university
• ensure that usage of a brand reflects graphic standards and guidelines established by the university 

 (PDF file) Read the draft brand stewardship policy

How to provide feedback

Until April 26, 2023 all community members are invited to submit feedback, guidance and questions about either of the drafted policies through a Google Form (external link) .